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Objectiv is stocked at 13 licensed dispensaries across Michigan, with the deepest coverage in Bay City, Detroit, New Buffalo, Adrian, and Inkster. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Objectiv’s mix is fully concentrated in Flower at 100.0% share, with year-over-year Flower sales up 19.37% and month-over-month down 0.45%. The average price in Flower rose 589.07% year over year to $67.75, while total brand sales advanced 19.17% YoY, indicating that unit volumes likely contracted even as prices expanded.
This concentration implies a positioning anchored in premium-priced Flower, with a 589.07% YoY price increase paired with a 0.45% MoM sales dip pointing to elasticity limits at the current price point. Holding a rank of 48 in Flower in Michigan alongside a 100.0% category share suggests that diversification beyond Flower could improve discoverability, while within Flower the October 2026 pricing stance may be trading volume breadth for ticket size.
Competitive Landscape
Objectiv sits at rank 48 in October 2026, up 18 positions year over year from rank 66 and up 139 positions since July 2026 when it was rank 187, while still trailing its May 2026 peak at rank 30 by 18 spots; in the same period, High Minded held rank 1 with a 0-position YoY change and Journey climbed from rank 7 to rank 2, indicating competitors consolidated share at the top as Objectiv moved from the long tail into the mid-pack. Compared with Pro Gro improving from rank 6 to rank 3 and Society C sliding from rank 3 to rank 5 amid a 22.5% YoY sales decline, Objectiv’s 18-rank YoY rise paired with a 157-rank gap to the leader signals recovery rather than leadership, implying the brand’s trajectory is toward stable mid-tier presence unless it narrows the 48-to-30 peak gap in the next two quarters.
Notable Products
Objectiv’s October 2026 lineup leans heavily on very recent launches, with 11 new products generating 93.7% of sales and Bananaconda (1g) alone at 25.3%. That concentration in fresh items means most of its sales come from newly introduced SKUs.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
