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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Paper Crane Cannabis is stocked at 39 licensed dispensaries across Massachusetts, with the deepest coverage in Worcester, Boston, Pepperell, Abington, and Arlington. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Paper Crane Cannabis concentrated 93.81% of August 2026 sales in Pre-Roll, where category sales grew 31.50% year over year but slipped 3.83% month over month, while Vapor Pens fell to a 3.52% share with a 55.01% YoY decline and an 18.42% MoM drop. Flower expanded 123.16% YoY but contracted 40.96% MoM to just 1.04% share, and Concentrates rose 23.05% MoM to 1.64% share with no year-over-year baseline reported. With an overall brand sales lift of 25.59% YoY alongside a 4.96% YoY increase in average price, the tilt toward Pre-Roll scale and the simultaneous compression in Vapor Pens imply a reliance on a single growth engine that is vulnerable to monthly volatility.
In Massachusetts Pre-Rolls, Paper Crane Cannabis sits at rank 45, indicating mid-pack visibility even as Pre-Roll commands 93.81% of its mix and posts 31.50% YoY growth; however, the 3.83% MoM dip and the 18.42% MoM fall in Vapor Pens together point to momentum risk if Pre-Roll softness persists. The 23.05% MoM uptick in Concentrates and the 123.16% YoY surge in Flower offer optionality, but their combined 2.67% share limits immediate impact, and the 4.96% YoY price increase against a 3.83% MoM volume pressure in the lead category suggests pricing power is insufficient to offset short-term rank constraints. Taken together, the pattern implies Paper Crane Cannabis is positioned as a Pre-Roll-first brand in Massachusetts with room to defend rank 45 by stabilizing Pre-Roll MoM trends while selectively nurturing Concentrates as a hedge.
Competitive Landscape
Paper Crane Cannabis ranks at #45 in MA Pre-Roll for August 2026, improving 17 positions year over year from #62 and climbing 9 spots since May 2026 from #54, while still 17 ranks below its peak at #28 from August 2024; in contrast, Jeeter held #1 with a 0-rank YoY change and Cali-Blaze advanced from #6 to #2 alongside a 146.27% YoY sales increase, indicating that Paper Crane Cannabis’s mid-pack recovery is lagging category leaders despite upward momentum and points to a need for sharper differentiation to convert rank gains into durable top-30 presence.
Notable Products
Mango Sherbert Pre-Roll (1g) posted the steepest decline in August 2026 at -57.3%, sliding to rank 4 while Apple Blossom Pre-Roll (1g) fell -72.7% at rank 8. In contrast, Strawnana x Gelato 41 Pre-Roll (1g) rose +20.1% to hold rank 1 with approximately $22,268, and Thai Berry Durban Pre-Roll (1g) dropped -46.9% at rank 2. With all top-10 SKUs concentrated in Pre-Roll, the pattern implies a reliance on a single format where volatility in a few flavors can quickly swing category share, signaling a need to balance hero SKUs with more stable, repeatable options.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
