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Oct-2026
Sales
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Avg Price
YoY Sales Change
YoY Price Change
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In October 2026, Triple Seven Grass Co. (777) concentrated 79.87% of sales in Pre-Roll, with Flower holding 20.13% of mix, and both categories expanded month over month: Pre-Roll rose 7.17% MoM while Flower increased 6.01% MoM. The average price diverged by category, with Pre-Roll at $18.33 versus Flower’s higher price point and a 52.98% pricing gap, and the overall brand average price sat 7.49% above Pre-Roll and 29.75% below Flower, indicating a weighted tilt toward value within the core format; together with a Pre-Roll category rank of 45 in British Columbia, the mix and sequential growth imply the brand is leaning into volume-led Pre-Roll scale while allowing Flower to play a smaller, premium-priced role.
The 59.75-point dominance gap between Pre-Roll share (79.87%) and Flower share (20.13%), alongside faster MoM expansion in Pre-Roll by 1.16 percentage points over Flower, points to deepening specialization in the Pre-Roll segment rather than a balanced portfolio. Given the October 2026 Pre-Roll rank position at 45 in British Columbia and the category’s lower average price relative to the brand’s overall average by 7.49%, the pattern implies Triple Seven Grass Co. (777) is prioritizing competitive pricing and distribution efficiency in Pre-Roll to climb the middle of the ranking ladder while maintaining Flower as a margin-supportive, lower-volume adjunct.
Competitive Landscape
Triple Seven Grass Co. (777) sits at rank #45 in BC Pre-Roll for October 2026, improving 18 positions from #63 in July 2026 and reaching a new peak rank in October 2026, while year-over-year rank is not reported and thus provides no offsetting context; by contrast, Weed Me holds #1 after a 14-place YoY climb and +643.8% YoY sales growth, and Back Forty / Back 40 Cannabis is at #3 after a 38-place YoY surge with +1,699.9% YoY sales growth, indicating that 777’s quarter-on-quarter ascent is occurring amid competitors posting triple-digit YoY gains and top-5 rank consolidations; with peak rank and the 3-month move both pointing upward while leaders extend separation, the trajectory implies 777 is in an early-stage climb that must accelerate to convert short-term momentum into sustained share capture against faster-rising incumbents.
Notable Products
Triple Seven Grass Co. (777) leans on recent launches in October 2026, with new products contributing 64.7% of brand sales, led by Platinum Berries Pre-Roll 10-Pack (3.5g) at 35.5%. That concentration in fresh pre-rolls means most of its sales come from a small set of recent items.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
