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Jul-2026
Sales
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Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
High Stick’s category mix in July 2026 is concentrated in Pre-Roll at 97.70% share and Vapor Pens at 2.30% share, with Pre-Roll declining month over month by 14.14% and Vapor Pens down 6.49% month over month. The average price sits at $32.14, with Pre-Roll pricing at 32.03 and Vapor Pens at 37.63, while the Pre-Roll rank in British Columbia is 43. The pattern implies dependency risk: a 14.14% Pre-Roll contraction against only a 2.30% Vapor Pen share compresses volume resilience, while a rank of 43 in British Columbia signals mid-pack visibility that could slip if the Pre-Roll slide persists.
These shifts indicate positioning that is narrow and price-sensitive: with 97.70% of sales in Pre-Roll and only a 6.49% month-over-month pullback in the secondary category, the brand is over-indexed where volatility is higher and under-exposed where stabilization could occur. A 14.14% contraction paired with a 43 rank suggests that incremental share gains likely require mix rebalancing toward Vapor Pens or sub-line refreshes within Pre-Roll, while the 32.03 Pre-Roll price versus 37.63 in Vapor Pens leaves room to test tiering without eroding the 2.30% cross-category foothold.
Competitive Landscape
High Stick sits at rank #55 in ON Pre-Roll for July 2026, improving 4 positions from #59 in April 2026 but still trailing its peak of #42 in June 2026; by contrast, Back Forty / Back 40 Cannabis holds #1 after rising from #2 year over year and General Admission slipped from #1 to #2 as its sales declined 23.2% YoY, while Spinach moved up to #5 from #14 alongside 65.3% YoY sales growth. The upward nudge from #59 to #55 across April 2026 to July 2026, juxtaposed with leaders consolidating at #1–#5 and gains like Thumbs Up Brand climbing from #9 to #4 on 52.7% YoY growth, implies High Stick’s trajectory is stabilization rather than breakout unless it converts its short-lived June 2026 peak at #42 into sustained top-50 presence and closes distance to the rapidly advancing top tier.
Notable Products
Rinkside Rntz Liquid Diamond Infused Pre-Roll 3-Pack (1.5g) posted the largest month-over-month swing in July 2026 at +228%, vaulting into rank 6 while the category leaders Starting Five Liquid Diamond Infused Pre-Roll 5-Pack (2.5g) and Breakaway Bubba Liquid Diamond Resin Infused Pre-Roll 3-Pack (1.5g) declined by -18% and -14% at ranks 1 and 2, respectively. Four of the top ten are Pre-Roll 5-Packs, yet two of those—Cherry Picker Lemonade Liquid Diamond Infused Pre-Roll 5-Pack (2.5g) at -29% and Puck Drop Pineapple Infused Pre-Roll 5-Pack (2.5g) at -35%—slid sharply while Blue Line Razz variants split performance with -9% at rank 5 and -24% at rank 9, indicating that pack configuration and flavor line extensions are fragmenting demand rather than lifting the whole lineup. The lone Vapor Pens entry, Gloves Off Grape Liquid Diamond Disposable (1g), entered at rank 10 with $7,667 as Pre-Rolls still occupy ranks 1 through 9, implying High Stick’s commercial direction is anchored in Pre-Rolls but with selective upside from new 3-Pack launches rather than broad-based pack-led growth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
