.svg){kind=small}
Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
BLURS is stocked at 17 licensed dispensaries across Michigan, with the deepest coverage in New Buffalo, Monroe, Coldwater, Escanaba, and Houghton. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In July 2026, BLURS concentrated 100.0% of sales in Vapor Pens, with a month-over-month change of 108.7% alongside a category rank of 40 in Michigan. With no year-over-year figure reported for Vapor Pens and an average price of $2.34, the outsized month-over-month surge paired with a mid-pack rank at 40 indicates volume acceleration is outpacing rank mobility, implying the brand is expanding within its sole category but not yet translating that momentum into top-tier placement.
The 108.7% month-over-month lift confined entirely to Vapor Pens and a fixed 100.0% category mix point to a single-bet strategy that trades diversification for depth, while the rank of 40 suggests headroom that depends on sustained repeat velocity rather than one-off spikes. This pattern implies BLURS is positioned as a value-velocity player in Vapor Pens at a $2.34 average price, where share gains will likely come from reinforcing penetration and retention within Michigan rather than spreading into adjacent categories.
Competitive Landscape
BLURS sits at rank #40 in Michigan Vapor Pens in July 2026, with no year-over-year rank change available, and its peak position also at #40 in July 2026, signaling a first entry or low-velocity placement relative to leaders. In contrast, MKX Oil Company is #1 after a year-over-year shift of +3 ranks and sales up 42.9%, while Mitten Extracts holds #2 despite a -18.8% sales change and a -1 rank move. Meanwhile, Society C advanced to #4 with a +14 rank jump and a 360.8% sales increase, outpacing Drip (MI) at #5 after a +4 rank improvement but a -13.4% sales change. The pattern implies BLURS must overcome both accelerating share capture by rank climbers and volatility among top-five incumbents to convert a #40 starting point into material distribution and awareness gains.
Notable Products
Apples & Bananas Distillate Cartridge (1g) posted the standout move in July 2026 with a 167% MoM surge to rank 1, outpacing category peers as Super Lemon Haze Distillate Cartridge (1g) rose 144% to rank 5 and Jet Fuel Distillate Cartridge (1g) climbed 132% to rank 8. Across the top ten, Vapor Pens captured all positions with MoM gains ranging from 58% at rank 10 to 168% at rank 1, while ranks 2 and 3 also advanced on triple‑digit growth at 139% and 124% respectively. With nine of the top ten showing 70%+ MoM and four SKUs sitting in ranks 1–4, the mix indicates BLURS is concentrating volume into a narrow set of fast-rising 1g distillate flavors, implying a strategy to scale velocity over breadth even if it concentrates risk in a single form factor and price tier.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
