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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
BLURS is stocked at 18 licensed dispensaries across Michigan, with the deepest coverage in New Buffalo, Monroe, Berkley, Coldwater, and Escanaba. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In August 2026, BLURS operated as a single-category brand with Vapor Pens accounting for 100.0% of mix, while month-over-month sales in that category declined by 26.5% and the brand’s average price sat at $2.33 alongside a 0.0 percentage-point change in category diversification. With no year-over-year rate reported for Vapor Pens and a sole-category focus, the category rank in Michigan at position 46 places BLURS below brands occupying ranks in the 30s and above those in the 50s, indicating a middle-lower placement rather than top-quartile standing. The pattern implies concentration risk: a 100.0% reliance on Vapor Pens paired with a 26.5% MoM contraction and a rank of 46 limits buffer against demand or pricing swings within a single format.
These shifts imply BLURS is positioned as a value-driven Vapor Pens specialist: a $2.33 average price coinciding with a 26.5% MoM sales drop and a 100.0% category share suggests traffic is price-sensitive and volume-elastic, while the rank at 46 signals that distribution or repeat rates trail higher-ranked peers. The combination of zero mix breadth and mid-tier ranking means incremental gains likely depend more on subcategory targeting within Vapor Pens and price-pack architecture than on cross-category expansion in the near term, as a 100.0% concentration amplifies the impact of small share moves and reinforces the need to arrest MoM declines before rank slippage widens.
Competitive Landscape
BLURS sits at rank #46 in MI Vapor Pens in August 2026, improving 63 places from #109 three months earlier, and within one spot of its peak at #42 reached in July 2026; despite no year-over-year rank reported, this three-month climb contrasts with Mitten Extracts holding rank #3 after falling from #1 year-over-year and with Muha Meds at #2 while its sales declined 8.9% year-over-year. The current #1, MKX Oil Company, moved up two ranks year-over-year with 24.7% sales growth, while Society C surged from #16 to #4 on 321.3% sales growth; in this context, BLURS’ 63-position rise since May 2026 suggests recent velocity gains that, if sustained, position the brand to test the high-30s to low-40s tier next, though closing the gap to the top five will require outpacing competitors with double-digit year-over-year momentum.
Notable Products
Apples & Bananas Distillate Cartridge (1g) posted the steepest movement in August 2026 with a -25.6% MoM drop as it slid to rank 10, while Strawberry Shortcake Distillate Cartridge (1g) also contracted by -10.7% at rank 8, signaling pressure at the lower end of the leaderboard. At the top, Blueberry Cookies Distillate Cartridge (1g) gained 10.4% MoM to hold rank 1 and Blue Razz Distillate Cartridge (1g) jumped 20.6% at rank 4, contrasting with Sour Strips Distillate Cartridge (1g) at rank 2 with a -1.1% dip. Eight of the top ten are Vapor Pens within the 1g distillate family, and Jet Fuel Distillate Cartridge (1g) added 10.8% MoM at rank 5 while Fire OG Distillate Cartridge (1g) slipped -7.1% at rank 9, indicating momentum is concentrated in a handful of fruit-forward SKUs even as some legacy flavors soften. The mix implies BLURS is tilting toward maintaining high-velocity leaders while pruning or reformulating trailing SKUs to reduce rank volatility and protect the premium of its top slots.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
