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Where to Buy
Crave is stocked at 50 licensed dispensaries across California and Washington, 49 of them in California, with the deepest coverage in Long Beach, Los Angeles, San Diego, Needles, and Reseda. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In July 2026, Crave’s category mix was concentrated in Edible at 91.83% share while Flower held 8.17% share, with Edible sales up 167.78% year over year and 102.45% month over month, and Flower surging 1,585.34% year over year alongside 38.26% month over month. Average price fell 13.92% year over year as the brand’s total sales rose 187.54% year over year, and within Edible the average price sat at $7.35 versus Flower at $48.30. This skew plus the rank position of 33 in Edible in California indicates Crave is leaning into high-velocity, lower-price Edibles while using Flower as an expanding but still secondary volume engine.
The 102.45% month-over-month lift in Edible versus 38.26% in Flower, combined with a 167.78% Edible year-over-year gain against a 1,585.34% Flower spike from a smaller base, implies Crave is capturing repeat demand in Edible while testing breadth in Flower to broaden reach. Holding the 33 rank in Edible in California alongside a 13.92% year-over-year price decrease suggests a price-led penetration strategy designed to trade share for scale, with Flower’s rapid percentage growth serving as an option value to de-risk reliance on Edibles.
Competitive Landscape
Crave sits at rank #33 in CA Edible in July 2026, improving 19 positions year over year from #52 and climbing 12 spots since April 2026 when it was #45; this new peak rank of #33 in July 2026 coincides with category leaders holding steady, as Wyld stayed at #1 with 2.20% YoY sales growth while Camino remained #2 with 14.77% YoY sales growth, indicating Crave’s share gains are coming from the mid-tier rather than displacing the top three. Compared with Kanha / Sunderstorm holding at #3 and Good Tide fixed at #5 with 22.07% YoY growth, Crave’s 19-rank YoY rise alongside a 12-rank three-month acceleration signals a momentum window where distribution or velocity gains are compressing the gap to the top 30 faster than category incumbents are expanding it.
Notable Products
Snickerdoodle White Chocolate Bar (100mg) delivered the standout move in July 2026 with a 500.7% month-over-month surge and rose into rank 6, while Rainbow Crunch White Chocolate Bar (100mg) fell 47.8% and slid to rank 8. Peanut Butter Cup Milk Chocolate (100mg) jumped 355.3% to rank 3 and Dark Chocolate Bar (100mg) climbed 103.5% to rank 2, and seven of the top ten are Edible SKUs concentrated in chocolate bars. The category mix points to Crave pivoting toward higher-velocity chocolate formats where upsized gains are concentrating at the top of the ranking.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
