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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Cruise Control is stocked at 13 licensed dispensaries across Oregon, with the deepest coverage in Portland, Ontario, McMinnville, Medford, and Phoenix. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, Cruise Control’s mix concentrated in Vapor Pens at 96.66% share (ranked 46 in Vapor Pens in British Columbia) with category sales down 31.88% YoY and 21.38% MoM, while Concentrates held 3.34% share with a 38.04% MoM lift and no reported YoY baseline. The brand’s average price rose 165.82% YoY to $38.83 as Vapor Pens averaged $41.58, indicating a sharp premiumization alongside a 51.75% YoY sales contraction; the pattern implies that price elevation amid a Vapor Pens-heavy portfolio likely compressed volume faster than the minor share from Concentrates could offset.
The shift toward higher pricing while remaining 96.66% exposed to Vapor Pens, combined with a 21.38% MoM decline in that core category versus a 38.04% MoM uptick in Concentrates, signals a need to rebalance mix toward formats that can absorb price elasticity at lower ticket sizes. With a 24-month sales change of 12.43% but a current rank of 46 in British Columbia Vapor Pens and a 31.88% YoY decline in that category, the data implies that sustaining gains will likely depend on diluting overreliance on Vapor Pens and leveraging Concentrates as a tactical buffer during pricing transitions.
Competitive Landscape
Cruise Control is ranked #46 in BC Vapor Pens in August 2026, down 7 positions year over year from #39, and 2 positions below its May 2026 level of #44; the brand also sits 9 spots off its peak of #37 from February 2025, indicating a multi-quarter slide rather than a single-month fluctuation. In contrast, Spinach climbed from #3 to #1 alongside a 242.25% year-over-year sales increase, while BoxHot slipped from #1 to #2 despite a 15.36% sales gain, showing that leadership is concentrating at the top as middle-tier positions loosen; with Cruise Control drifting from #44 to #46 quarter-over-quarter and from #39 to #46 year over year, the trajectory implies share erosion that will be hard to reverse without a mix or pricing reset.
Notable Products
Code Blue Distillate Cartridge (1.2g) posted the steepest movement in August 2026 with a -65.1% month-over-month decline and a rank at 4, while Bandz Distillate Cartridge (1g) surged +297.5% MoM to rank 3. THC/CBD 2:1 Raspberry Riptide Distillate Cartridge (2g) led sales at rank 1 with -22.8% MoM and the THC/CBG 2:1 Daytona Peach Distillate Cartridge (2g) sat at rank 2 with -14.2% MoM, putting two declining leaders ahead of a sharply rebounding mid-tier SKU. Four of the top ten are Vapor Pens, but the only category gainer above +50% came from a 1g pen while the leading 2g formats pulled back, implying a shift toward smaller-pack trial and volatility at the premium size tier.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
