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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Cruise Control is stocked at 14 licensed dispensaries across Oregon, with the deepest coverage in Portland, Ontario, McMinnville, Medford, and Milwaukie. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Cruise Control concentrated 97.96% of sales in Vapor Pens while Concentrates accounted for 2.04%, a mix that tightened versus June 2026 as Vapor Pens rose 12.21% MoM and Concentrates fell 81.04% MoM. Year over year, Vapor Pens declined 23.53% despite a 127.50% YoY increase in average price to $42.26, and total brand sales fell 41.81% YoY, indicating volume contraction even as price points climbed. Within British Columbia Vapor Pens, Cruise Control ranked 43, implying that the MoM rebound in its primary category has not translated into material rank gains at the category level.
The rapid tilt toward higher-priced Vapor Pens alongside a collapse in Concentrates participation suggests Cruise Control is migrating up the price ladder in its core format while exiting low-price trial in adjacent formats. With a 12.21% MoM gain in Vapor Pens but a 23.53% YoY decline there, the brand’s exposure concentrates risk in a single category where rank 43 limits visibility, implying the path forward depends on converting higher price architecture into sustained share rather than breadth across categories.
Competitive Landscape
Cruise Control is ranked #43 in BC Vapor Pens in July 2026, down 5 positions year over year from #38, and essentially flat versus April 2026 when it was #44; this sits well below its peak of #37 reached in February 2025. Competitive pressure tightened at the top as Spinach climbed from #3 to #1 with 160.39% YoY sales growth while BoxHot slipped from #1 to #2 with a 16.68% YoY decline, indicating that gains are consolidating among leaders rather than mid-pack brands. With Cruise Control drifting 1 rank over the last three months but 5 ranks YoY, the pattern implies share is eroding gradually and recovery will require outpacing category leaders’ growth rather than relying on volatility among the top five.
Notable Products
The steepest movement in July 2026 was a -84.8% month-over-month drop for Road Ripper Wax (2g) at rank 8, while Blinker Fluid Cured Resin Sugar Wax (2g) fell -61.6% at rank 4, signaling a sharp contraction in Concentrates even as Code Blue Distillate Cartridge (1.2g) was essentially flat at -0.1% in rank 3. THC/CBD 2:1 Raspberry Riptide Distillate Cartridge (2g) rose 12.6% to hold rank 1 and THC/CBG 2:1 Daytona Peach Distillate Cartridge (2g) gained 16.6% at rank 2, with Vapor Pens now accounting for two of the top three ranks and at least four of the top ten SKUs concentrated in Vapor Pens and Concentrates combined. Clutch Pop Wax (2g) plunged -82.3% while Greenlightz Wax (2g) held a tie at rank 7, and the $43,0xx revenue level for THC/CBD 2:1 Raspberry Riptide Distillate Cartridge (2g) contrasts with double-digit declines in Concentrates, implying assortment risk if extraction-based formats continue to lose velocity. The pattern indicates Cruise Control is tilting toward high-rank, 2-gram Vapor Pens while de-prioritizing or rationalizing low-velocity Concentrates, pointing to a portfolio shift toward larger-format inhalables where repeat demand is holding.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
