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Jul-2026
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Market Insights Snapshot
In July 2026, boomstick’s mix concentrated into two lines: Concentrates at 50.58% share and Vapor Pens at 49.42% share. Month over month, Concentrates grew 17.29% while Vapor Pens declined 33.08%, pushing the portfolio slightly past a 50/50 balance and lifting the lower-priced line’s weight despite a $28.21 average price versus $30.02 in Vapor Pens. Within British Columbia Concentrates, boomstick held rank 13, indicating mid-pack traction as share tilted toward the segment with positive momentum. The pattern implies the brand is reallocating velocity toward Concentrates as Vapor Pens retrench, using relative price advantage and category momentum to anchor near a rank 13 position in Concentrates while ceding near-term mix in pens.
The 17.29% MoM gain in Concentrates alongside a 33.08% MoM decline in Vapor Pens signals a defensive pivot toward categories with lower price points and steadier pull, evidenced by a $28.21 average in Concentrates versus $30.02 in Vapor Pens and a resulting 1.15 percentage-point mix edge for Concentrates. With Concentrates now at 50.58% share and Vapor Pens at 49.42%, the portfolio is positioned to compete on value and availability in a segment where boomstick sits at rank 13, rather than chasing volume in a segment with sharper monthly contraction. This setup implies short-term stability will rely on deepening distribution and assortment in Concentrates while pacing pen recovery, prioritizing rank improvement in Concentrates to offset volatility in pens.
Competitive Landscape
boomstick is ranked #13 in BC Concentrates in July 2026, hitting its peak rank of #13 with no year-over-year rank available, while category leaders moved in divergent ways: Endgame holds #1 with a -9.4% sales change year over year and BoxHot advanced to #3 from #8 alongside a 98.8% sales increase; further up the ladder, Vortex Cannabis Inc. stayed at #2 despite a -27.4% decline, contrasted with 3Saints rising to #5 from #13 on an 86.8% lift. The mix of rank stability at the top (#1 and #2 unchanged) and rapid gains in the #3–#5 band implies that boomstick’s #13 position in July 2026 sits at a pivot point where upward mobility will depend on outpacing double-digit growth peers rather than merely waiting for leaders with -9.4% or -27.4% declines to create openings.
Notable Products
Blueberry Avalanche Diamonds Cartridge (1g) posted the steepest movement in July 2026 with a -19.7% month-over-month drop and sat at rank 5, while Root Beer Burst Diamonds Cartridge (1g) fell -41.6% to rank 2; together with The Rocket Diamonds Live Resin Cartridge (1g) at -36.0% and rank 4, Vapor Pens account for three of the top five yet are contracting. In contrast, Gelato 41 Live Resin Shatter (1g) rose +17.0% to rank 1 and Blackjack Whipped Live Resin (1.2g) climbed +17.7% to rank 3, indicating Concentrates are gaining share within the top tier. With two Concentrates in the top three and three Vapor Pens in the top five declining, the mix points to near-term emphasis shifting toward Concentrates as the commercial driver over Vapor Pens.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
