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Market Insights Snapshot
Emperors Choice concentrated 63.66% of July 2026 sales in Flower and 36.34% in Pre-Roll, while Flower rose 14.41% month over month and Pre-Roll surged 275.90% month over month. Average prices diverged sharply at $44.75 in Flower versus $5.58 in Pre-Roll, and the brand held rank 56 in Flower within Nevada. The pattern implies a tactical pivot toward volume-accretive Pre-Roll without abandoning Flower scale, using price-tier separation to hedge against volatility in a mid-pack Flower rank position.
With Pre-Roll’s 36.34% mix achieved alongside a 275.90% month-over-month lift and Flower still anchoring 63.66% on a 14.41% month-over-month gain, Emperors Choice is leveraging a barbell: premium-priced Flower for margin stability and low-priced Pre-Roll for traffic and share capture. The July 2026 positioning suggests the brand can trade up in Flower where it holds rank 56 in Nevada while using Pre-Roll’s rapid velocity at a $5.58 price point to expand distribution and basket entry, implying near-term mix expansion with guarded risk if Pre-Roll momentum normalizes.
Competitive Landscape
Emperors Choice is ranked #56 in NV Flower in July 2026, improving 19 positions from #75 in April 2026, while its peak of #37 in May 2026 marks a 19-rank slide since that high-water mark; this mix of a 19-rank climb over three months and a 19-rank retreat from peak indicates volatility rather than steady momentum. At the top end, STIIIZY sits at #1 after rising from #2 year over year and expanding sales by 31.5%, whereas RYTHM fell from #1 to #2 with a 12.7% YoY sales decline, illustrating that leadership is contestable even as Neon Moon jumped from #10 to #3 with 52.7% growth; against this backdrop, Emperors Choice’s rebound from #75 to #56 but retreat from #37 implies mid-tier share is attainable if it sustains gains beyond short-lived peaks.
Notable Products
Super Lemon Haze Pre-Roll (1g) delivered the headline move with a 524.24% month-over-month surge to $15,606 and jumped into rank 1, while Garlic Mints Pre-Roll (1g) followed with a 351.99% gain at rank 2; together with Alien Moon Pie Pre-Roll (1g) up 18% at rank 4, this places four of the top five in Pre-Roll, indicating a shift in shopper preference toward ready-to-smoke formats. LFG (14g) in Flower also advanced 97.46% to rank 8, whereas Apples and Bananas (3.5g) rose 48.67% but only reached rank 6, signaling that larger pack Flower is gaining momentum faster than 3.5g formats. With four Pre-Rolls in the top five and three Flower SKUs clustered in ranks 6–9, the mix implies Emperors Choice is pivoting toward high-velocity Pre-Rolls while selectively scaling value-oriented bulk Flower to capture basket trade-ups.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
