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Oct-2026
Sales
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6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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Fire & Ice is stocked at 35 licensed dispensaries across Michigan, Illinois, and Maine, 30 of them in Michigan, with the deepest coverage in Adrian, Bay City, Grand Beach, New Buffalo, and Ann Arbor. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Fire & Ice concentrated its October 2026 mix in Concentrates at 83.83% share while Vapor Pens held 16.17%, with Concentrates climbing 113.57% month over month and Vapor Pens up 71.22% month over month. The category skew pairs a higher average price in Concentrates at $41.19 with a lower-priced Vapor Pens offer at $26.70, implying margin depends on sustaining Concentrates’ 113.57% MoM surge while balancing the 71.22% MoM lift in Pens. The pattern implies Fire & Ice is leaning into a premium-heavy portfolio where MoM volume acceleration in Concentrates outweighs Pens’ growth, concentrating risk and opportunity in a single category.
Given a rank of 34 in Concentrates in Illinois alongside an 83.83% mix share, the brand’s positioning is anchored to a mid-pack placement that relies on continued MoM momentum rather than breadth. With Vapor Pens rising 71.22% MoM but still only 16.17% of mix, the current setup prioritizes depth over diversification, meaning incremental rank gains in Concentrates will likely matter more than cross-category expansion in the near term.
Competitive Landscape
Fire & Ice is ranked #34 in Illinois Concentrates in October 2026, improving 4 positions from #38 in July 2026, while achieving its peak rank of #34 in October 2026; by contrast, IC Collective advanced from #7 to #3 year over year with a 92.1% sales increase and Cresco Labs rose from #13 to #5 alongside a 49.3% sales lift, indicating that Fire & Ice’s recent 4-rank climb is occurring in a tier where top players are moving faster up the table and widening separation at the top, implying that sustaining rank gains will require outpacing mid-tier momentum rather than only incremental month-to-month improvements.
Notable Products
In October 2026, Fire & Ice’s lineup is dominated by recent launches, with 11 new products generating 94.4% of sales and Black Cherry Buff Hash Rosin (1g) alone at 35.3%. Sales are also concentrated in rosin formats, which account for 83.8% of brand volume, so most of its sales come from a handful of fresh rosin items.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
