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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
For The Flavor is stocked at 35 licensed dispensaries across Washington, with the deepest coverage in Olympia, Seattle, Tacoma, Union Gap, and Auburn. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, For The Flavor’s mix concentrated even further into Concentrates at 97.56% share, with that category up 43.80% year over year and 3.72% month over month, while Vapor Pens held 1.96% share with 50.04% YoY and 51.75% MoM growth. Pre-Roll contracted to 0.48% share with a 32.28% MoM decline and no year-ago comp, and the brand’s average price rose 5.28% YoY to $9.93 alongside a 44.62% YoY lift in total brand sales, implying the growth is volume-led within Concentrates rather than a price-only effect. The pattern implies a deliberate deepening in a single-category identity: expanding Vapor Pens rapidly but off a 1.96% base, while trimming or deprioritizing Pre-Roll, which tightens focus on a category where the brand already ranks 42nd in Concentrates in Washington.
The shift suggests a positioning play to defend and climb from rank 42 in Washington Concentrates by leaning into a 97.56% share footprint and capturing incremental volume from a 3.72% MoM uptick, while testing adjacency via Vapor Pens’ 51.75% MoM surge. Given Vapor Pens’ 50.04% YoY on a 1.96% share and Pre-Roll’s 32.28% MoM decline at 0.48% share, the brand is signaling category discipline: keep Concentrates as the growth engine while using a small-but-fast Vapor Pens node to probe new demand without diluting mix. This mix trajectory implies short-term share consolidation in Concentrates and optionality in Vapor Pens, with limited resource allocation to Pre-Roll until category-level ROI improves.
Competitive Landscape
For The Flavor sits at rank #42 in Washington Concentrates in July 2026, an improvement of 21 positions YoY from #63 but a slide of 6 spots since its April 2026 peak at #36, indicating mid-year retrenchment after a spring peak. In contrast, Ooowee held steady at #1 YoY while its sales fell 6.90%, and Dabstract climbed from #4 to #3 with a 5.16% YoY sales increase, showing For The Flavor’s spring momentum did not translate into sustained share capture versus top-tier incumbents. Meanwhile, Constellation Cannabis jumped from #7 to #4 with 18.93% YoY growth as Oleum Extracts (Oleum Labs) stayed at #5 despite a 7.99% YoY sales decline, implying the competitive middle is fluid while leadership is defended; For The Flavor’s rise from #63 to #42 coupled with a retreat from #36 signals episodic gains that require consistency to convert into a durable top-40 foothold.
Notable Products
Gary Payton Cured Resin (1g) posted the largest move with an 80.7% month-over-month gain to $3,305 while rising to rank 2, contrasting with Banana Cream Cake Live Resin (1g) dropping 24.0% to rank 3. Hallie Berry Wax (1g) also surged 78.2% and sits at rank 4, but Hallie Berry Cured Resin (1g) holds rank 1 with a modest 2.2% lift, indicating momentum is concentrated in mid-pack climbers rather than the incumbent leader. With all top-10 products in Concentrates and three different Hallie Berry or Gary Payton formats inside the top 4 ranks, the mix points to SKU depth within a single category and flavor-led line extensions gaining faster traction than legacy stalwarts.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
