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Jul-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, HiFeelU concentrated 89.26% of sales in Pre-Roll while Vapor Pens held 10.74%, with Pre-Roll up 2,028.63% year over year and 6.64% month over month, and Vapor Pens up 151.69% year over year and 15.66% month over month. The brand’s average price declined 18.49% year over year to $24.30, while Pre-Roll carried a lower average price at 22.93 and Vapor Pens a higher 48.30, implying mix-weighted pricing pressure alongside expansion. This skew toward Pre-Roll coincided with a Pre-Roll rank of 94 in British Columbia and a brand-level sales increase of 1,082.10% year over year, indicating that category-led volume rather than premium pricing is propelling the footprint and that near-term momentum is being anchored in a single category despite faster month-over-month growth in Vapor Pens.
The divergence where Pre-Roll dominates share (89.26%) but Vapor Pens grows faster month over month (15.66% vs. 6.64%) suggests HiFeelU’s immediate upside is in nurturing a secondary growth pillar without diluting the Pre-Roll base. With rank 94 in Pre-Roll in British Columbia and a 2,028.63% year-over-year surge concentrated in that category, the path to improved positioning likely involves using lower-price Pre-Roll (22.93 average) to acquire customers while trading a portion up to Vapor Pens at 48.30 average, balancing margin mix as the brand scales; the implication is a two-tier strategy where Pre-Roll fuels breadth and Vapor Pens lifts revenue quality if its month-over-month outperformance persists.
Competitive Landscape
HiFeelU sits at rank #94 in BC Pre-Roll in July 2026, slipping 5 positions from #89 in April 2026 and down 5 ranks from May 2026 when it matched its peak at #89; without a year-over-year rank, the quarter-to-quarter drift suggests loss of relative velocity while market leaders reposition. In contrast, General Admission holds #1 despite a -22.34% sales change year over year, and Back Forty / Back 40 Cannabis climbed from #17 to #2 with 215.25% YoY sales growth, indicating that upward mobility is occurring above HiFeelU even as top-line declines coexist with share capture. With Good Supply moving from #8 to #5 alongside 39.24% YoY growth and BC Doobies rising from #7 to #4 on 23.70% YoY growth, the pattern implies HiFeelU’s rank trajectory—drifting from #89 to #94 between May 2026 and July 2026—signals erosion in competitive position as faster-moving peers consolidate ranks above it.
Notable Products
Dream Lavender Acai Tea Live Resin Disposable (1g) posted the steepest decline in July 2026 at -30.7% MoM while slipping to rank 4, whereas CBD Anytime Smooths Infused Kief Pre-Roll 10-Pack (3.5g) fell -21.1% MoM at rank 2, indicating volatility among non-core formats. In contrast, The Flow Pen Live Resin Disposable (1g) surged +48.0% MoM to rank 3, and Lite N' Smooth Pre-Roll 5-Pack (1.75g) grew +14.5% at rank 1 with $86,973 in sales, putting distance between the lead SKU and the trailing pack. With two Vapor Pens in the top four and a split performance trajectory (+48.0% vs -30.7%), the mix points to selective traction in disposables while Pre-Roll resilience at ranks 1 and 2 signals a core that funds experimentation in faster-cycling pen SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
