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Aug-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In August 2026, Fume by Dom Jackson concentrated 74.61% of sales in Concentrates (rank 44 in Ontario) while Vapor Pens accounted for 25.39%, a split that widened as Concentrates rose 14.63% year over year but fell 15.32% month over month, and Vapor Pens declined 70.03% year over year with a further 5.64% month-over-month drop. The brand’s average price decreased 11.04% year over year to $31.98 while Concentrates averaged $29.29 and Vapor Pens $43.81, indicating a price-led mix shift that did not prevent total brand sales from falling 33.25% year over year; the pattern implies reliance on Concentrates volume in Ontario with vulnerability to monthly volatility.
The mix tilts the brand toward value-positioned Concentrates (14.63% YoY growth at a $29.29 average) rather than premium Vapor Pens (70.03% YoY contraction at $43.81), and the 15.32% MoM decline in Concentrates versus a 5.64% MoM dip in Vapor Pens suggests exposure to short-cycle demand swings where price cuts have limited offset. With rank 44 in Ontario Concentrates and an 11.04% YoY average price reduction alongside a 33.25% YoY brand sales contraction, the implication is that sustained share gains require deeper penetration in Concentrates while selectively rebuilding higher-price Vapor Pens to stabilize margins.
Competitive Landscape
Fume by Dom Jackson sits at rank #44 in ON Concentrates in August 2026, slipping 1 position year over year from #43 while improving 2 spots from May–June levels to reach a peak of #41 in July 2026 before retreating 3 ranks month over month. In contrast, Pura Vida climbed from #4 to #2 year over year while growing sales by 22.7%, and BoxHot advanced from #9 to #4 alongside a 58.8% sales increase, whereas Endgame dropped from #3 to #5 with sales down 33.0%; this mix of upward and downward mobility among leaders, paired with Fume by Dom Jackson’s slight YoY rank decline and short-lived July 2026 peak, implies a brand hovering at the margin of the mid-pack where small share shifts can swing placement without clear momentum.
Notable Products
Flatline Shatter (1g) posted the steepest movement in August 2026, falling 45.8% MoM to rank 3 while Exhaust Haze Shatter (1g) rose 28.7% to take rank 1, indicating a rapid share shift within core concentrates. With Bane Chamber Sugar Wax (1g) up 16.2% at rank 2 and Gas Whip Diamonds (1g) down 38.7% at rank 5, four of the top five positions belonging to Concentrates points to a category-heavy mix despite mixed product trajectories. Gas Tank Cold Cure Resin Disposable (1g) held rank 4 with a modest 1.7% MoM dip and $9,318 in sales, suggesting Vapor Pens are steady but not driving rank gains relative to Concentrates’ volatility. The pattern implies Fume by Dom Jackson is concentrating commercial momentum around shatter and wax formats, accepting higher variance to secure top-tier ranks in Concentrates while Vapor Pens serve as a stable secondary pillar.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
