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Sep-2026
Sales
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In September 2026, Fume by Dom Jackson concentrated 89.95% of sales in Concentrates and 10.05% in Vapor Pens, with Concentrates up 24.97% year over year and 10.62% month over month while Vapor Pens fell 85.17% year over year and 58.31% month over month. Despite Concentrates averaging $27.78 versus Vapor Pens at $41.46, the brand’s overall average price declined 17.11% year over year as total brand sales contracted 28.45% year over year, implying that mix shift toward the lower-priced, faster-growing Concentrates is not offsetting the collapse in Vapor Pens. The brand held rank 40 in Concentrates in Ontario, and with Concentrates growing 10.62% month over month while Vapor Pens shrank 58.31% month over month, September 2026 marks a pivot where category depth aids stability but does not reverse the brand-level decline.
The mix now skews decisively toward Concentrates at 89.95% share alongside a 24.97% year-over-year lift, while the 10.05% Vapor Pens share is shrinking under an 85.17% year-over-year drop, which, together with a 17.11% average price decrease, signals price-sensitive demand clustering in Concentrates. Holding rank 40 in Concentrates in Ontario alongside a 10.62% month-over-month Concentrates gain and a 58.31% month-over-month Vapor Pens decline suggests the brand’s near-term positioning relies on defending and upselling within Concentrates rather than restoring breadth in Vapor Pens, implying a need to optimize SKUs and pricing ladders where velocity is rising while de-emphasizing Vapor Pens until month-over-month contraction abates.
Competitive Landscape
Fume by Dom Jackson sits at rank #40 in September 2026, improving 4 positions from #44 year over year, but slipping 3 spots from #37 in June 2026 to #40 by September 2026; across the same period, Pura Vida advanced from #4 to #2 while growing sales by 37.2%, and BoxHot climbed from #9 to #5 with a 52.3% sales increase, indicating peer momentum concentrated near the top ranks even as Nugz (Canada) slid from #2 to #3 with a 30.8% sales decline. With category leaders diverging—Vortex Cannabis Inc. steady at #1 despite a 13.0% sales drop and Endgame easing from #3 to #4 alongside a 37.9% sales contraction—the brand’s net YoY rank gain alongside a recent 3-position quarter-over-quarter softening implies a mid-pack ceiling unless near-term execution converts the early-summer peak into sustained rank recovery.
Notable Products
Gas Tank Cold Cure Resin Disposable (1g) posted the sharpest drop in September 2026, falling 58.3% MoM while sliding to rank 3, whereas Flatline Shatter (1g) climbed to rank 1 on a 47.3% MoM increase. Exhaust Haze Shatter (1g) also advanced 47.3% MoM to rank 2, and with Gas Whip Diamonds (1g) up 27.6% at rank 4, four of the top five are Concentrates, indicating demand is consolidating away from Vapor Pens. Bane Chamber Sugar Wax (1g) plunged 83.8% MoM to rank 5 despite modest dollar sales of $1,216, reinforcing that the category’s gains are concentrated in just two flagship shatter SKUs rather than broad-based across formats. The pattern implies Fume by Dom Jackson is pivoting toward shatter-led Concentrates while deprioritizing Vapor Pens as volatility in disposables widens.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
