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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In September 2026, Lune Rise Farms concentrated 59.55% of sales in Pre-Roll with 191.34% year-over-year growth and a 14.04% month-over-month lift, while Vapor Pens held 23.91% share with 83.20% YoY and 21.05% MoM gains; Concentrates expanded to 14.10% share on a 35.05% MoM increase amid no YoY baseline, and Flower sat at 2.43% share with a 453.58% MoM rebound against a -46.20% YoY decline. The category mix, paired with a brand-level 163.03% YoY sales increase and a 0.54% YoY uptick in average price to $31.15, implies the portfolio is being pulled by Pre-Roll velocity and incremental Vapor Pen growth rather than broad-based category balance.
With Pre-Roll ranking 91 in Ontario and carrying 59.55% share of brand sales, the brand’s positioning leans into a volume-driven Pre-Roll anchor while Vapor Pens at 23.91% share provide a faster MoM growth lane at 21.05% for near-term share capture; meanwhile, Concentrates’ 35.05% MoM suggests a test-and-scale posture, and Flower’s -46.20% YoY alongside a 453.58% MoM spike points to episodic resets rather than durable contribution. This pattern implies the brand’s route to sustained rank improvement in Pre-Roll hinges on converting MoM gains into repeat velocity while using Vapor Pens’ higher average price at $44.44 to lift blended revenue per unit without overextending into low-consistency Flower.
Competitive Landscape
Lune Rise Farms sits at rank #91 in ON Pre-Roll in September 2026, improving 56 positions from #147 year over year, and rising 10 places from #101 in June 2026 to reach a peak rank of #91 in September 2026; by contrast, Back Forty / Back 40 Cannabis moved from #2 to #1 while growing sales by 46.6%, and General Admission slipped from #1 to #2 with a 38.2% sales decline. The combination of a YoY rank gain of 56 spots and a 3-month climb of 10 spots indicates momentum from a low base, but the gap to leaders expanding their share at ranks #1–#3 suggests Lune Rise Farms’ trajectory points to incremental shelf access rather than immediate top-tier contention.
Notable Products
Farmers' Market Trail Walkers Pre-Roll 10-Pack (3.5g) delivered the standout move in September 2026 with a 63.3% month-over-month surge to rank 3, while CBD:THC 2:1 Lemon Zest Live Resin Cartridge (1g) slipped 11.7% to rank 4. At the top, Farmers' Market Variety Pack Pre-Roll 10-Pack (5g) grew 21.1% and held rank 1, as Slurricane Pre-Roll 5-Pack (5g) fell 19.2% to rank 2, creating a widening split inside the lead tier. With six of the top ten coming from Pre-Roll, the category concentration suggests Lune Rise Farms is leaning into multi-pack and value-led roll formats to drive share, while Vapor Pens’ mixed results point to selective SKU rationalization rather than broad expansion.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
