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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
High Priestess (Canada) concentrated over half of August 2026 sales in Pre-Roll at 56.23% share, with month-over-month growth of 38.17% alongside a rank position of 90 in Alberta Pre-Roll. Concentrates expanded to 25.72% share with a 24.95% month-over-month lift, while Vapor Pens contracted to 18.05% share on a -41.62% month-over-month decline and a -13.43% year-over-year drop. With total brand sales up 379.58% year over year and average price down 24.13% year over year to $28.21, the mix is tilting toward lower-priced Pre-Roll and mid-priced Concentrates as Vapor Pens recede, implying a deliberate pivot to volume-driving formats that can support rank improvement from the current position of 90 in Alberta Pre-Roll.
The shift toward Pre-Roll (+38.17% MoM, 56.23% share) and Concentrates (+24.95% MoM, 25.72% share), paired with a -24.13% YoY average price change, signals a value-forward stance that trades Vapor Pen margin for basket penetration. Given Vapor Pens’ -41.62% MoM and -13.43% YoY performance, maintaining breadth there likely dilutes focus; concentrating on Pre-Roll where rank sits at 90 and on Concentrates with rising share positions the brand to climb category ladders by reinforcing repeatable price-per-occasion wins and reallocating promotional depth to formats with clearer momentum.
Competitive Landscape
High Priestess (Canada) sits at rank #91 in AB Pre-Roll for August 2026, improving 29 positions from #120 in May 2026 while also marking a peak rank of #91 in August 2026; the 24% climb in rank percentile from the bottom quartile to nearer the median contrasts with Back Forty / Back 40 Cannabis holding #1 while advancing 4 positions year over year, and with General Admission staying at #2 despite a 20.8% sales decline year over year. Compared to Thumbs Up Brand rising to #4 with 18 ranks gained and 135.1% sales growth, High Priestess (Canada)’s move from #120 to #91 indicates traction is being driven more by distribution or assortment effects than velocity, implying the current trajectory is one of late-entry positioning where sustaining double-digit rank gains will require conversion against incumbents clustered in the top 5.
Notable Products
Gemini Sun and Moon Duo Pack Shatter Infused Pre-Roll 2-Pack (1.5g) posted the largest move in August 2026 with +87.0% month over month and climbed into rank 3, indicating a sharp rebound concentrated in infused Pre-Rolls. Aquarius Aqua Berry Resin & Diamond Infused Pre-Roll 3-Pack (1.5g) held rank 1 with +16.8% month over month, while Aries Citrus Inferno Pre-Roll 10-Pack (4g) advanced to rank 5 with +49.0% month over month, meaning three of the top five are Pre-Roll SKUs and the category is consolidating share. In contrast, Libra - CBD:THC 1:1 Maui Bubble Live Resin Cartridge (1g) fell -41.6% month over month to rank 4 despite $17,096 in August 2026 sales, showing Vapor Pens are losing momentum relative to Pre-Rolls. The pattern implies High Priestess (Canada) is tilting assortment and demand toward infused and multi-pack Pre-Rolls at the expense of Vapor Pens.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
