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Jul-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Highlands is stocked at 45 licensed dispensaries across New Jersey, Maine, and 3 other states, 19 of them in New Jersey, with the deepest coverage in Atlantic City, Red Bank, Eatontown, Egg Harbor City, and Ewing Township. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Highlands concentrated 100.0% of sales in Pre-Roll, with category sales up 192.8% year over year and 27.6% month over month, while overall brand sales rose 158.0% YoY and average price fell 61.1% YoY to $18.49. Within New Jersey Pre-Roll, the brand sat at rank 34, and the month-over-month lift of 27.6% alongside a full-category mix implies demand elasticity is being captured primarily via price rather than assortment diversity.
The shift to a single-category footprint paired with a 61.1% YoY price decrease and a 192.8% YoY sales gain suggests Highlands traded margin for velocity, positioning as a value-led Pre-Roll player rather than a multi-category option. Holding rank 34 in New Jersey despite 27.6% MoM growth indicates headroom remains gated by price-tier crowding, implying that sustaining July 2026 momentum will require either moving up from rank 34 through mix-premium packs or continuing volume expansion at sub-$20 price points.
Competitive Landscape
Highlands sits at rank #34 in NJ Pre-Roll for July 2026, improving 28 positions from #62 year over year, and rising 21 positions from #55 in April 2026, reaching a new peak rank of #34 in July 2026; meanwhile, category leaders moved in disparate directions as RYTHM edged up from #3 to #1 while growing sales 24.4% year over year and Ozone advanced from #8 to #2 alongside a 119.1% year-over-year sales increase. Against this backdrop of top-heavy momentum, Highlands’ climb from the mid-50s to the mid-30s within three months and a 28-rank year-over-year gain signals a transition from peripheral presence toward mid-tier relevance, implying headroom if conversion to share can keep pace with leaders consolidating at the top.
Notable Products
The single most notable movement in July 2026 is Chemberry Pre-Roll 2-Pack (1g) surging +615% month over month to rank 4, while Chemberry Pre-Roll 5-Pack (2.5g) rose +25% at rank 2, indicating a sharp shift toward smaller multipacks alongside a still-scaled 5-pack. Carbon Fiber Pre-Roll (1g) fell -46% yet holds rank 3, and six of the top ten are multipacks (2-, 5-, or 14-pack), concentrating demand in value-led formats that can buffer volatility at the single-stick tier. Permanent Marker Pre-Roll 5-Pack (5g) leads at rank 1 with $27,276 as the only dollar reference here, while Lemon Trees Pre-Roll 14-Pack (7g) dropped -38% at rank 6, pointing to a bifurcation where compact multipacks gain traction as large-count formats retrench. Collectively, the mix implies Highlands is migrating toward mid-size multipacks as the commercial backbone, using 2- and 5-pack breadth to stabilize ranks while single sticks become tactical rather than flagship.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
