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Aug-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Highlands is stocked at 40 licensed dispensaries across New Jersey, Maine, and 3 other states, 20 of them in New Jersey, with the deepest coverage in Atlantic City, Red Bank, Egg Harbor City, Ewing Township, and Franklin Park. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, Highlands concentrated 99.82% of sales in Pre-Roll with a 79.47% year-over-year increase but a 10.34% month-over-month decline, while Flower fell to 0.18% share with a 98.20% year-over-year drop. Despite overall brand sales rising 51.07% year over year and the average price decreasing 34.30%, the Pre-Roll rank in New Jersey sat at position 40, indicating that the brand’s scale-up is occurring within a narrow format footprint rather than broad category expansion. The pattern implies Highlands is trading volume for price in Pre-Roll to gain share velocity year over year, but the double-digit month-over-month pullback and near-elimination of Flower suggest over-reliance on a single category that may cap rank progression.
The shift toward a 99.82% Pre-Roll mix alongside a 34.30% price reduction and a 10.34% month-over-month sales dip in August 2026 positions Highlands as a price-led, format-specialist player rather than a portfolio balancer. With Flower collapsing 98.20% year over year to 0.18% share and Pre-Roll holding rank 40 in New Jersey, the mix signals elasticity-driven gains that risk saturation: sustained YoY growth at 79.47% in Pre-Roll paired with negative MoM suggests promotions or seasonal pull-forward rather than durable cross-category penetration. This implies the brand’s next unlock is category diversification or a price architecture recalibration to stabilize monthly cadence while improving rank beyond the 40 mark.
Competitive Landscape
Highlands is currently ranked #40 in NJ Pre-Roll in August 2026, improving 7 positions from #47 year over year, and rising 26 spots from #66 in May 2026 to a peak of #32 in July 2026 before slipping 8 places month over month. By contrast, RYTHM moved from #3 to #1 while growing sales 29.7% year over year, and Ozone advanced from #7 to #2 alongside 76.1% sales growth, indicating competitors are consolidating at the top as Highlands' mid-summer surge cooled. The pattern implies Highlands is breaking out of the lower tier but needs steadier velocity to translate a July 2026 peak rank of #32 into durable top-30 placement while market leaders expand share.
Notable Products
Chemberry Pre-Roll 2-Pack (1g) posted the largest month-over-month movement in August 2026 at +66.8%, climbing into rank 2 while the Chemberry Pre-Roll 5-Pack (2.5g) fell -46.4% to rank 8, and MellowZ Pre-Roll (1g) slid -47.3% to rank 9. Lemon Trees Pre-Roll 5-Pack (2.5g) held rank 1 with $26,975 while the Planet of the Grapes Pre-Roll 14-Pack (10.5g) and GMO x Black Maple Pre-Roll 14-Pack (7g) sat at ranks 4 and 6 respectively, and four of the top ten are multi-pack formats. The contrasting +66.8% surge for a 2-pack alongside near-50% declines in two single- or small-count formats implies a shift toward value-seeking buyers who are trading into convenient bundles while deprioritizing smaller sizes.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
