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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Honey (MA) is stocked at 33 licensed dispensaries across Massachusetts, West Virginia, and Michigan, 19 of them in Massachusetts, with the deepest coverage in Dracut, Easthampton, Framingham, Greenfield, and Halifax. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Honey (MA) was a single-category brand concentrated 100.0% in Vapor Pens, with category sales up 63.2% year over year but down 22.1% month over month, while the average price declined 3.3% YoY to $22.25. Despite the YoY volume-led lift implied by the price drop and 63.2% sales growth, the all-Vapor Pens mix exposes volatility when MoM demand retrenches by 22.1%; the pattern implies that a fully concentrated portfolio can over-index to seasonal or promotional swings even when annual momentum is positive.
Position-wise, the brand’s 100.0% exposure to Vapor Pens coupled with a rank of 49 in Massachusetts suggests mid-to-lower tier visibility, where a 63.2% YoY gain can be offset by a 22.1% MoM dip if competitive intensity compresses share around key weeks. The 3.3% YoY price reduction alongside a fall to rank 49 implies the brand is leaning on price to drive throughput but not yet converting that tactic into sustained ladder-climbing, so the near-term strategy should prioritize differentiation levers beyond discounting to stabilize month-over-month swings while preserving the annual growth base.
Competitive Landscape
Honey (MA) sits at rank #49 in Massachusetts Vapor Pens in July 2026, improving 9 positions from #58 year over year, while slipping 6 spots from #43 over the last two months from a peak of #41 in May 2026; in contrast, Fernway held #1 with an 82.96% YoY sales increase and Dime Industries advanced from #6 to #4 with 74.33% YoY growth. Compared with a 3-month rank of #53, the current #49 indicates a 4-position quarter-over-quarter lift, yet the drop from #41 to #49 since May 2026 signals recent momentum loss; meanwhile, Select stayed at #2 with 10.97% YoY growth and Perpetual Harvest remained at #3 despite a -5.37% YoY decline. The pattern implies Honey (MA) is clawing back share versus last year but ceding short-term ground amid top-tier stability and upward pressure from fast-rising competitors.
Notable Products
High Life - God's Gift Distillate Cartridge (1g) posted the steepest decline in July 2026 at -81.0% and slid to rank 7, while High Life - Granddaddy Purple Distillate Cartridge (1g) fell -57.5% at rank 8; in contrast, High Life - Bubblegum Distillate Cartridge (1g) jumped +39.6% to rank 5 and High Life - Blue Dream Distillate Cartridge (1g) rose +28.7% at rank 3. With six of the top ten SKUs concentrated in Vapor Pens at ranks 1 through 6 and two more at ranks 7 and 8, the category dominance coexists with volatility, implying SKU rationalization is needed to protect share while reallocating inventory away from fast-declining strains toward faster-turning profiles.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
