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Market Insights Snapshot
Knownot’s category mix in July 2026 is concentrated, with Flower holding 97.09% share and Pre-Roll at 2.91%, while brand sales grew 165.89% year over year and average price declined 6.00%. Within Flower, sales were up 158.16% year over year but slipped 0.50% month over month, whereas Pre-Roll had a 14.56% month-over-month decline and no comparable year-over-year base, indicating nascent or volatile presence. With an average Flower price of $21.60 versus a brand-wide average price decline of 6.00%, the combination of outsized Flower share and slight monthly softness implies volume gains are leaning on lower pricing and mix leverage rather than breadth across formats.
Knownot ranks 46 in Flower in Oregon and holds 97.09% of sales in that category, while Pre-Roll remains at 2.91% share with a 14.56% month-over-month contraction. The 158.16% year-over-year surge in Flower paired with a 0.50% month-over-month dip, alongside a 6.00% brand-wide average price decrease, implies a positioning anchored in Flower value tiers where price elasticity is driving scale but leaves limited insulation against rank pressure at 46. The small and declining Pre-Roll slice and the concentrated 97.09% mix suggest Knownot’s near-term positioning favors deep penetration within Flower over portfolio diversification, which can sustain year-over-year momentum but constrains cross-category defensibility.
Competitive Landscape
Knownot sits at rank #46 in July 2026, climbing 55 positions from #101 year over year, and improving 8 spots from #54 since April 2026; however, it remains 11 ranks below its peak of #35 reached in January 2026, indicating recovery but not yet a return to prior positioning. In contrast, PRUF Cultivar / PRŪF Cultivar held steady at #1 year over year while Grown Rogue advanced from #3 to #2, and Otis Garden surged from #12 to #4 with an 86% YoY sales increase, signaling that Knownot’s upward trajectory needs continued acceleration to convert rank gains into durable top-35 re-entry amid faster-moving leaders.
Notable Products
Amarelo (Bulk) posted the largest movement in July 2026 with a 101.4% month-over-month increase, climbing to rank 2, while Loud Cakes (28g) fell 19.1% to rank 3. Four of the top ten are Flower SKUs, and two Pre-Roll entries both declined more than 13% at ranks 4 and 9, indicating category momentum is concentrating in larger Flower formats rather than single-stick novelty. This split, with outsized gains for Amarelo (Bulk) alongside a 14.3% decline for Lemon Valley Runtz (28g) at rank 8, implies Knownot’s demand is tilting toward bulk and 28g value tiers as smaller or infused formats lose share.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
