.svg){kind=small}
Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
NEON is stocked at 65 licensed dispensaries across Washington and New Mexico, 61 of them in Washington, with the deepest coverage in Tacoma, Everett, Seattle, Spokane, and Olympia. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, NEON concentrated 98.40% share in Vapor Pens with a 20.51% year-over-year increase and a 12.81% month-over-month rise, while the smaller Pre-Roll slice at 1.60% posted a -57.95% year-over-year change but a 21.79% month-over-month lift. Brand-wide sales grew 17.01% year over year alongside a -1.20% average price shift, and Vapor Pens’ average price at $14.80 sat above the brand’s $14.40 blended figure, indicating mix rather than pricing alone drove growth. With Vapor Pens ranked 45 in Washington and holding near-total category weight, the pattern implies NEON’s current momentum is tied to deepening penetration within a single category rather than cross-category expansion.
The July 2026 mix signals positioning anchored to Vapor Pens scale (98.40% share) with improving velocity (12.81% month-over-month) outpacing the brand’s overall price deflation (-1.20%), while the Pre-Roll rebound (21.79% month-over-month) from a depressed base (-57.95% year-over-year) functions as optionality rather than a growth engine. Holding rank 45 in Washington Vapor Pens alongside a 20.51% category-specific year-over-year lift suggests NEON’s near-term upside hinges on gaining rank within a single, price-sensitive lane instead of diversifying mix, implying execution focus on Vapor Pens assortment and pricing over broad portfolio expansion.
Competitive Landscape
NEON sits at rank #45 in WA Vapor Pens in July 2026, improving 4 positions from #49 year over year while slipping 1 spot from #46 since April 2026; this contrasts with Crystal Clear moving from #2 to #1 and Mfused dropping from #1 to #2, indicating leadership is rotating at the top as NEON inches upward. Despite a historical peak at #35 in September 2025—10 places higher than today—NEON’s current trajectory shows recovery rather than breakout, especially as Full Spec advanced from #6 to #3 and Phat Panda slid from #3 to #5, implying NEON’s gradual rank gains are occurring amid sharper movements by rivals and point to a steady, competitive climb rather than rapid share capture.
Notable Products
Kiwi Strawberry Distillate Cartridge (1g) set the tone in July 2026 with a 57.2% month-over-month surge and a move to rank 1, while Kiwi Strawberry Distillate Disposable (1g) fell 19.7% to rank 7, indicating consumer trade-up within the same flavor. Peach Rings Distillate Disposable (1g) climbed 52.3% to rank 3, and Blueberry Muffin Distillate Cartridge (1g) advanced 28.9% to rank 2, with four of the top ten anchored in Vapor Pens cartridges signaling form-factor preference over disposables. The top cartridge, at approximately $14,509 in sales, outpaced all disposables despite Blueberry Muffin Distillate Disposable (1g) rising 17.8% to rank 4. This mix points to NEON tilting toward cartridge-led growth where flavor equity is retained but margin and repeat-purchase behavior concentrate in the cartridge format.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
