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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
The Collective is stocked at 113 licensed dispensaries across Washington, Arkansas, and Nevada, 100 of them in Washington, with the deepest coverage in Seattle, Tacoma, Everett, Spokane, and Olympia. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, The Collective’s mix concentrated 64.32% in Flower while holding rank 39 in Washington Flower, even as Flower declined by 12.32% year over year and 3.46% month over month; meanwhile, Vapor Pens jumped to 23.48% share on a 214.12% month-over-month surge despite missing year-over-year comparables. Concentrates expanded to 8.53% share with 45.62% year-over-year growth and 8.27% month-over-month growth, while Pre-Roll contracted to 3.67% share with an 18.88% year-over-year drop and a 53.00% month-over-month pullback; alongside an average price down 10.61% year over year to $14.18, this tilt suggests a shift toward value and form-factor variety to offset Flower softness.
The pattern implies a positioning pivot: reliance on a declining Flower base (down 12.32% YoY) at rank 39 in Washington constrains momentum, while accelerated Vapor Pens adoption (214.12% MoM) and sustained Concentrates growth (45.62% YoY) open headroom for margin via mix, even with prices down 10.61% YoY. The sharp Pre-Roll contraction (53.00% MoM) and modest Flower slippage (3.46% MoM) indicate near-term share defense depends on deepening non-Flower penetration; if Vapor Pens sustains double- to triple-digit MoM onboarding and Concentrates preserves double-digit YoY gains, the brand can reweight away from a 64.32% Flower exposure toward categories with faster velocity and less price pressure.
Competitive Landscape
The Collective is ranked #39 in Washington Flower in July 2026, down 4 positions year over year from #35, and 3 spots below its April 2026 rank of #36; against a peak of #32 in August 2025, the brand sits 7 ranks lower while category leaders moved differently, as Phat Panda held #1 with +18.6% YoY sales and Lifted Cannabis Co climbed from #8 to #3 with +13.1% YoY sales. Meanwhile, Legends stayed #2 despite a -22.9% YoY sales decline and Sweetwater Farms advanced from #14 to #5 with +48.2% YoY sales, indicating upward mobility is occurring around The Collective even as its rank slips 8% from peak to current. The pattern implies The Collective’s downward rank drift amid mixed top-performer trajectories points to share being ceded to faster risers rather than a broad market pullback.
Notable Products
The steepest movement in July 2026 is Garlic Cookies Pre-Roll (1g) falling to rank 10 with a -46.6% month-over-month drop, while Vapor Pens occupy ranks 1, 3, 4, 5, 6, 7, and 8, indicating seven of the top ten are Vapor Pen SKUs and tilting mix away from Pre-Roll. Blue Dream Distillate Disposable (1g) at rank 1 and Blueberry Cookies Distillate Cartridge (1g) at rank 3 bracket a Vapor Pen cluster that holds five positions between ranks 3 and 8, and the single Concentrates entry sits at rank 9 with $9,144 in sales. This pattern implies The Collective is consolidating around Vapor Pens with limited support from Concentrates, while Pre-Roll volatility at -46.6% signals a retreat from that format in favor of inhalable convenience.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
