Organnicraft

Data Snapshot: May 05, 2024
Organnicraft Cannabis Brand Logo
$100K+

Apr-2024

Sales

Decline

Trend

6-Month

30

Product Count

SKUs

Organnicraft

Overview

Organnicraft is a craft cultivation cannabis facility situated near Vernon, British Columbia, known for its unique blend of high-end California Exotics and select British Columbia staples. As a brand, Organnicraft prides itself on providing detailed product information and quality control, with products such as the Platinum Grapes having a THC percentage of up to 29.2% and overall terpenes of 2-4%. The brand offers diverse purchasing options, including in-store pickup, online shopping, and free delivery, catering to a wide audience from Ottawa to Brockville.
Markets

Organnicraft Locations

Product Trends

Organnicraft Categories

Organnicraft Sales

Market Insights Snapshot

Organnicraft Historical Sales by Category

In the concentrates category, Organnicraft's performance has shown consistency in Alberta with rankings hovering around the 20th position from January to April 2024, despite a slight dip in February. This indicates a stable demand for their concentrates in the Alberta market. However, the brand faced challenges in breaking into the top 30 in Ontario and maintained a ranking outside the top 30 in British Columbia for the same period. Notably, in British Columbia, the brand did not rank in the top 30 for concentrates after January, which could be seen as a significant setback or an opportunity for growth, depending on their market strategy.

When examining Organnicraft's performance in the flower and pre-roll categories within British Columbia, a downward trend is evident. In the flower category, the brand saw a significant drop from 63rd place in January to 93rd in March, before slightly recovering to 74th in April. This decline and partial recovery suggest fluctuating market positions and potentially changing consumer preferences. The pre-roll category showed a similar pattern, with rankings in the high 90s in January and February, and no ranking data available for March and April, indicating that they were not within the top 30 brands for those months. This lack of presence in the top rankings for pre-rolls in British Columbia highlights areas where Organnicraft could potentially increase its market focus or improve its product offerings.

Apr-2024 Rank
Concentrates
Flower
Pre-Roll
20
74
Organnicraft

Competitive Landscape

In the competitive landscape of the cannabis flower category in British Columbia, Organnicraft has experienced a fluctuating position in terms of rank and sales from January to April 2024, indicating a challenging market environment. Starting at rank 63 in January, Organnicraft's position dropped to 78 in February and further to 93 in March, before slightly recovering to rank 74 in April. This trajectory suggests a decrease in market share relative to competitors, with sales mirroring this trend by initially decreasing before a slight recovery in April. Notably, Castle Rock Farms has shown a significant competitive edge, improving its rank from 58 in January to 66 in April while experiencing a substantial increase in sales, particularly in February and March. In contrast, Vacay, despite a lower starting rank than Organnicraft in January, surpassed Organnicraft by April, ending at rank 73. This indicates a stronger performance trend for Vacay. GreenSeal Cannabis Co. and BC Green also remain relevant competitors, with BC Green entering the rankings in April at 84, showcasing the dynamic nature of the market. These insights highlight the competitive pressures Organnicraft faces, underscoring the need for strategic adjustments to improve its market position and sales trajectory in a rapidly evolving category.

Organnicraft market ranking for BC Flower

Organnicraft

Notable Products

In April 2024, Organnicraft's top-performing product was the Organnicraft X Wildcard - Platinum Grapes Shatter (1g) from the Concentrates category, maintaining its number one rank from March with sales figures reaching 1192 units. Following closely was Platinum Grapes (3.5g) in the Flower category, which ranked second, dropping from its top position in February and March. The Platinum Orange (3.5g), also in the Flower category, secured the third position, marking a return to the top products list after not being ranked in the previous two months. Menta Limone Pre-Roll 2-Pack (1.5g) from the Pre-Roll category improved its ranking to fourth in April, up from fifth in March, showcasing notable growth. Lastly, the Platinum Grapes Pre-Roll 2-Pack (1.5g) saw a slight decline, moving to the fifth position in April from third in March, rounding out the top five products for Organnicraft.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Organnicraft X Wildcard - Platinum Grapes Shatter (1g)
Concentrates
2
2
1
1
Platinum Grapes (3.5g)
Flower
1
1
2
2
Platinum Orange (3.5g)
Flower
3
>5
>5
3
Menta Limone Pre-Roll 2-Pack (1.5g)
Pre-Roll
>5
>5
5
4
Platinum Grapes Pre-Roll 2-Pack (1.5g)
Pre-Roll
4
4
3
5
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