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Jun-2024
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Overview
Market Insights Snapshot
Organnicraft has shown varied performance across different categories and provinces. In Alberta, the brand has maintained a presence in the Concentrates category, though its ranking has fluctuated slightly. From March to June 2024, Organnicraft moved from 27th to 28th place, indicating a minor decline in its position. Despite this, the sales figures reveal a more nuanced story, with a noticeable drop in June compared to earlier months. This suggests that while Organnicraft remains a player in the Alberta market, it faces challenges in maintaining a higher rank and consistent sales in the Concentrates category.
In British Columbia, Organnicraft's performance varies significantly across categories. For Flower, the brand has not broken into the top 30, with rankings hovering around the 70s and 80s from March to June 2024. This indicates a struggle to compete in a highly saturated market. However, in the Pre-Roll category, Organnicraft has made notable progress, entering the rankings in May at 84th and improving to 79th by June. This upward trend in the Pre-Roll category suggests that Organnicraft is gaining traction and could potentially continue to climb the ranks if this momentum is sustained.
Competitive Landscape
In the British Columbia Pre-Roll category, Organnicraft has shown a notable improvement in its rankings over the past few months. After not being in the top 20 in March and April 2024, Organnicraft made a significant entry at rank 84 in May and further climbed to rank 79 in June. This upward trend is indicative of increasing consumer interest and market penetration. In comparison, 18twelve has experienced a decline from rank 60 in March to 73 in June, suggesting a potential loss of market share. Similarly, Ness has fluctuated but remains lower in rank, moving from 81 in March to 80 in June. Divvy has also seen a decline, dropping from rank 72 in March to 76 in June. Meanwhile, Potluck has shown some improvement, moving from rank 94 in March to 81 in June. These shifts highlight Organnicraft's growing competitiveness in the market, potentially driven by better product offerings or effective marketing strategies.
Notable Products
In June 2024, the top-performing product for Organnicraft was Platinum Oranges Pre-Roll 2-Pack (1.5g), maintaining its first-place ranking from May. Platinum Grapes (3.5g) held steady in the second position with sales of 928 units. Organnicraft X Wildcard - Platinum Grapes Shatter (1g) rose to third place, showing a consistent presence in the top ranks. Platinum Grapes Pre-Roll 2-Pack (1.5g) dropped to fourth place, while Platinum Orange (3.5g) remained in fifth place. Notably, Platinum Oranges Pre-Roll 2-Pack saw significant sales growth from March to June, highlighting its increasing popularity.
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