Market Insights Snapshot
In Alberta, Organnicraft has seen a fluctuating performance in the Concentrates category, moving from rank 11 in August 2023 to 17 in November 2023. This indicates a slight decline in their market position over these months. Interestingly, the brand was not ranked in the top 20 for the Flower category in November 2023, which might be a point of concern. However, it's worth noting that the sales in the Flower category remained fairly steady from September to October 2023.
In British Columbia, Organnicraft's performance has been varied across categories. In the Flower category, the brand showed a promising trend, improving its rank from 63 in August 2023 to 47 in November 2023. On the other hand, the brand's ranking in the Pre-Roll category experienced a drop from 50 in August to 62 in November 2023. Notably, Organnicraft was not ranked in the Vapor Pens category after August 2023, which suggests a possible area for improvement. Meanwhile, in Ontario, the brand's ranking in the Concentrates category dropped consistently over the period, moving from rank 37 in August to 53 in November 2023.
In the Flower category for British Columbia, Organnicraft has been showing a promising upward trend in its ranking, moving from 63rd in August 2023 to 47th in November 2023. This improvement in rank is also reflected in their sales, which have consistently increased over this period. Among its competitors, Broken Coast has seen a decline in both rank and sales, while Tantalus Labs has been inconsistent in rank but ended with a higher sales figure in November compared to August. Delta 9 Cannabis has maintained a relatively stable rank, but their sales have decreased over time. Jonny Chronic has shown a significant improvement in rank, but their sales have slightly decreased in November compared to their peak in October. The missing ranks for some brands in certain months indicate that they were not among the top 20 brands for the Flower category in British Columbia during those months.
In November 2023, Organnicraft's top-selling product was 'Platinum Orange (3.5g)', which moved up from fourth place in October, with sales of 2756 units. The 'Platinum Grapes Pre-Roll 2-Pack (1.5g)' held steady in second place, as it did in October. 'Platinum Grapes (3.5g)', which was the top seller in October, slipped to third place. The 'Organnicraft X Wildcard - Platinum Grapes Shatter (1g)' maintained its fourth-place ranking, while 'Miss Kim Pre-Roll 2-Pack (1.5g)' dropped from third to fifth. The rankings indicate a shift in consumer preference towards 'Platinum Orange (3.5g)' and a slight decline in popularity for 'Platinum Grapes (3.5g)' and 'Miss Kim Pre-Roll 2-Pack (1.5g)'.