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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Dunn Cannabis concentrated 81.95% of July 2026 sales in Pre-Roll with a year-over-year gain of 1,220.87% but a month-over-month decline of 14.91%, while Flower held 16.47% share with a 1,889.01% year-over-year surge and a 15.78% month-over-month drop. Vapor Pens remained a minor 1.58% slice with a 21.33% month-over-month decline and no year-over-year baseline, and the average price for the portfolio rose 27.25% year over year to $25.96 as Pre-Roll averaged $25.57 versus Flower at $27.26. With Pre-Roll ranked 39th in British Columbia and both core inhalables posting double-digit month-over-month contraction, the pattern implies the brand is heavily exposed to Pre-Roll volatility while relying on Flower for incremental share recovery.
The mix shows dependence on a single engine, as Pre-Roll at 81.95% share and rank 39 in British Columbia pairs rapid year-over-year expansion with a 14.91% month-over-month pullback, while Flower’s 16.47% share and 1,889.01% year-over-year rise offset some of that risk despite a 15.78% month-over-month dip. With Vapor Pens at just 1.58% share and a 21.33% month-over-month decline, and a 27.25% year-over-year price lift alongside category average prices clustered near $25–$27, the implication is that Dunn Cannabis competes primarily on pack configuration and velocity within Pre-Roll and should use Flower’s outsized year-over-year trajectory to diversify mix without materially pressuring price.
Competitive Landscape
Dunn Cannabis sits at rank #39 in BC Pre-Roll in July 2026 after rising 86 positions year over year from #125, yet it slipped 4 spots from its three-month peak of #35 reached in May 2026. In contrast, General Admission held #1 both year over year and currently despite a -22.3% YoY sales change, while Back Forty / Back 40 Cannabis advanced from #17 to #2 alongside a 215.2% YoY sales increase. This mix—Dunn Cannabis’s YoY climb of 86 ranks alongside a two-rank dip from peak and competitors either holding #1 or jumping 15 ranks—implies Dunn Cannabis has regained relevance but must convert momentum into sustained share to avoid being bracketed by faster risers and incumbents.
Notable Products
Apple Frittz Infused Pre-Roll 5-Pack (2.5g) posted the steepest decline at -69.7% and slid to rank 10, while Cookies Pre-Roll (1g) fell -48.0% to rank 9, signaling a sharp pullback in secondary SKUs even as Double Iced Vanilla Infused Pre-Roll 5-Pack (2.5g) held rank 1 with a -4.2% dip. Four of the top ten are Pre-Roll variants of Double Iced Vanilla or Apple Frittz, and the single-pack Double Iced Vanilla Infused Pre-Roll (1g) dropped -24.0% to rank 7 versus the 3-Pack’s +5.7% at rank 5, indicating consumer trade-up toward larger multipacks despite pressure on singles. Flower stayed mid-table with Cadillac Rainbow Premium Smalls (3.5g) at rank 6 (-4.1%) and MAC Doughnut Premium Smalls (3.5g) at rank 8 (-4.7%), contributing stability while Pre-Roll volatility concentrated at the tail. The pattern implies Dunn Cannabis is leaning into infused multipack Pre-Rolls as the commercial anchor, with smaller formats and fringe SKUs de-prioritized as volume consolidates around flagship bundles.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
