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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In August 2026, Dunn Cannabis concentrated 87.89% of sales in Pre-Roll, with Flower at 10.94% and Vapor Pens at 1.18%, signaling a heavy skew toward a single format while overall average price rose 22.82% year over year to $24.62. Pre-Roll sales grew 2039.42% year over year and 10.34% month over month, while Flower surged 7282.07% year over year but fell 32.20% month over month, and Vapor Pens declined 20.78% month over month with no year-over-year baseline, implying a portfolio that is rapidly expanding via Pre-Roll while Flower is volatile and Vapor Pens remain nascent.
Positionally, the 39 rank in Pre-Roll within British Columbia combined with an 87.89% category share and a 10.34% month-over-month uptick suggests Dunn Cannabis is anchored in a single-category identity that is improving within the ladder but has headroom to move up. The contrast between Flower’s 7282.07% year-over-year lift and 32.20% month-over-month decline, alongside Vapor Pens at 1.18% share and a 20.78% month-over-month drop, implies the brand’s near-term positioning depends on defending Pre-Roll momentum while selectively stabilizing Flower to diversify risk without diluting the Pre-Roll-led growth narrative.
Competitive Landscape
Dunn Cannabis sits at rank #39 in BC Pre-Roll in August 2026, up 88 positions year over year from #127, but down 4 spots from its May 2026 peak of #35; this contrasts with Back Forty / Back 40 Cannabis rising to #1 from #17 alongside a 237.7% YoY sales gain, and General Admission holding #2 while sliding from #1 with a 10.7% YoY sales decline. The 4-rank slip from May 2026 to August 2026 coincides with Good Supply advancing to #5 from #7 on 47.3% YoY growth and Weed Me edging to #3 from #2 on 13.0% YoY growth, indicating Dunn Cannabis’s rebound is intact on a 88-rank YoY climb but near-term share is being pressured by faster-moving leaders, implying the trajectory points to mid-tier consolidation unless momentum versus top-5 growers improves.
Notable Products
Greasy Divorce Cake Pre-Roll (1.2g) posted the standout move in August 2026 with a 96.9% month-over-month gain to rank 1, while Cadillac Rainbow Premium Smalls (3.5g) fell 53.0% to rank 7. Double Iced Vanilla Infused Pre-Roll 5-Pack (2.5g) held rank 2 with a 10.1% increase as the Double Iced Vanilla Infused Pre-Roll 3-Pack (1.5g) slid 31.4% to rank 5. The pattern implies Dunn Cannabis is consolidating demand into single-stick and higher-count infused formats while smaller flower and value multipacks lose velocity.
Four of the top ten are Pre-Roll SKUs concentrated in infused variants, with Apple Frittz Infused Pre-Roll (0.5g) up 10.4% at rank 3 and Maui Wowie Infused Pre-Roll (0.5g) up 12.3% at rank 4. Flower lagged as MAC Doughnut Premium Smalls (3.5g) declined 16.4% to rank 6 and Majestic Smalls (3.5g) declined 19.0% to rank 9, while Cookies Pre-Roll (1g) dropped 38.7% to rank 10. This mix points to a pivot toward potency-led pre-rolls and away from smalls flower, concentrating share where flavored and infused demand is accelerating.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
