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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Orchid CBD’s category mix in August 2026 concentrates 38.23% of sales in Pre-Roll with year-over-year growth of 66.19% and month-over-month growth of 17.92%, while Vapor Pens account for 33.60% with 51.39% YoY and 6.01% MoM, and Flower holds 28.17% with 68.86% YoY and 10.71% MoM. Despite an overall brand sales YoY increase of 61.60% and a 24-month gain of 58.66%, the average price fell 6.70% YoY to $27.20, implying volume-led expansion; paired with Pre-Roll growth outpacing Vapor Pens by 14.80 percentage points YoY and 11.90 points MoM, the mix tilt implies Orchid CBD is pulling demand through accessible price tiers rather than premiumizing.
Positioning-wise, the brand’s top-category lead in Pre-Roll at 38.23% share alongside a rank of 79 in Pre-Roll in Ontario suggests headroom: Pre-Roll’s 17.92% MoM pace versus Vapor Pens’ 6.01% MoM and Flower’s 10.71% MoM indicates near-term momentum is anchored in convenient formats, while the 6.70% YoY price decline coincides with 66.19% YoY Pre-Roll growth, signaling price elasticity is most effective in that lane. The faster YoY lift in Flower at 68.86% vs. Vapor Pens at 51.39% and the 5.90 percentage point Pre-Roll share edge over Vapor Pens imply Orchid CBD’s positioning is consolidating around value-forward inhalables, which could prioritize volume scale over margin in the next two quarters.
Competitive Landscape
Orchid CBD sits at rank #79 in ON Pre-Roll in August 2026, improving 16 positions year over year from #95 and moving up 5 spots since May 2026 when it was #84; this is also its peak rank to date at #79 in August 2026. In contrast, Back Forty / Back 40 Cannabis advanced from #2 to #1 while growing sales 56.6% YoY, and General Admission slipped from #1 to #2 with a 28.1% YoY sales decline, indicating that leadership volatility at the top is tighter than the long tail where Orchid CBD operates. With Thumbs Up Brand jumping from #10 to #3 on 70.7% YoY sales growth and Spinach climbing from #14 to #5 on 81.6% YoY growth, Orchid CBD’s rise of 16 ranks alongside a 5-rank lift since May 2026 implies traction is possible but requires outsized share gains to keep pace with faster-climbing mid-pack rivals.
Notable Products
The steepest movement in August 2026 came from CBD:THC 1:1 Runtz (3.5g), which jumped 386.7% month over month into rank 9, while CBD Runtz Pre-Roll 5-Pack (3g) fell 20.3% to rank 8. At the top, CBD Runtz Live Resin Cartridge (1g) held rank 1 with a 6.0% MoM lift, whereas CBD:THC 2:1 Runtz (3.5g) slid 6.6% at rank 3. This mix implies Orchid CBD is converting trial into basket breadth around balanced-ratio flower while keeping the flagship vapor pen as the anchor that stabilizes rank leadership.
Pre-Rolls concentrated four of the top ten positions in August 2026, including CBD Rntz Pre-Roll 10-Pack (3.5g) up 27.0% at rank 4 and CBD Jean Guy Pre-Roll 5-Pack (2.5g) up 23.7% at rank 7, but the CBD Runtz Pre-Roll 5-Pack (3g) decline of 20.3% at rank 8 signals SKU cannibalization within the format. The CBD/THC 2:1 CBD Runtz Pre-Roll 5-Pack (2.5g) surged 63.1% at rank 10, while CBD Jean Guy (3.5g) rose 42.6% at rank 6 alongside CBD:THC 1:1 Runtz (3.5g) at rank 9, indicating share is shifting toward ratio and strain extensions rather than a single hero pack size.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
