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Where to Buy
Fade Co. Holy Grail is stocked at 11 licensed dispensaries across Maryland, with the deepest coverage in Annapolis, Upper Marlboro, Baltimore, Hyattsville, and Mechanicsville. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Fade Co. Holy Grail concentrated 98.41% of sales in Flower while Pre-Roll held 1.59%, with Flower up 4,460.96% year over year but down 4.36% month over month; meanwhile, Pre-Roll posted a 10.85% month-over-month lift off a small base and lacks a reported year-over-year figure. Across the portfolio, the average price rose 129.34% year over year to $42.89, while Flower’s average price sat at 44.26, indicating mix and pricing effects were pivotal as brand sales climbed 4,534.44% year over year and 6,185.88% over 24 months. This pattern implies that July 2026 growth was primarily price- and distribution-led within Flower, with a nascent Pre-Roll contribution offering incremental volume stability as Flower softened sequentially.
With Flower ranked 20th in Maryland and commanding 98.41% mix, the 4.36% month-over-month Flower dip alongside a 10.85% Pre-Roll month-over-month rise suggests the brand is edging toward a two-tier assortment strategy anchored by premium-priced Flower and supported by entry Pre-Rolls. The combination of a 129.34% year-over-year price increase and a 1.59% share for Pre-Roll indicates headroom to diversify without diluting the core, implying that maintaining rank in Maryland Flower will depend on offsetting sequential Flower volatility with targeted Pre-Roll expansion and selective price-pack architecture.
Competitive Landscape
Fade Co. Holy Grail sits at rank #20 in July 2026, a 1-place improvement from #21 in April 2026 and two spots below its peak at #18 in May 2026; meanwhile category leaders moved differently, as SunMed held #1 with 7.8% YoY sales growth while RYTHM advanced to #2 from #3 with 47.9% YoY growth, indicating top-tier momentum outpacing mid-pack gains. The core Fade Co. portfolio in MD Flower, represented by sibling brand Fade Co. at #3 with 12.7% YoY growth and Strane rising to #5 from #8 on 82.3% YoY growth, suggests shelf consolidation is favoring brands with accelerating velocities, implying that holding #20 while the upper tier climbs multiple ranks sets a trajectory where incremental rank gains will require outsized velocity improvements rather than gradual distribution tweaks.
Notable Products
Boston Tea Party (3.5g) posted the steepest movement in July 2026 with a -62.3% month-over-month decline to $22,578 and slid to rank 7, while Velvet Pie (3.5g) fell -21.8% yet held rank 1, indicating concentrated downside at the long tail rather than the leader tier. In contrast, White Wedding (3.5g) surged +65.9% to rank 6 and Fried Ice Cream (3.5g) rose +39.2% at rank 2, whereas Cadillac Rainbows Smalls (14g) dropped -36.3% at rank 10 and Fried Ice Cream Smalls (14g) declined -16.6% at rank 9; this split suggests upsizing demand is skewing toward 3.5g formats even as value 14g variants lose velocity. With eight of the top ten being Flower SKUs, the portfolio is anchored in a single category where premium 3.5g gains are offsetting declines in smalls, implying Fade Co. Holy Grail is tilting toward higher-margin, branded eighths over value bulk.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
