Ice Queen

In August 2026, Ice Queen concentrated 89.07% of sales in Concentrates while Pre-Roll held 10.93%, a split that moved alongside divergent growth rates: Concentrates rose 135.05% year over year with a modest 1.55% month over month increase, whereas Pre-Roll advanced 49.19% year over year but jumped 38.31% month over month. The brand’s average price increased 27.37% year over year to $15.02, with Concentrates averaging $17.27 and Pre-Roll at $7.28, indicating mix-driven pricing lift tied to the 89.07% share in the higher-priced category. Ice Queen ranked 42 in Concentrates in Washington, pairing a large category weight with a mid-table position. The pattern implies a heavy dependence on Concentrates for scale while near-term trajectory hinges on Pre-Roll’s faster month over month expansion despite its smaller share.

With Concentrates contributing 89.07% share and growing 135.05% year over year but only 1.55% month over month, Ice Queen’s current positioning is anchored in depth rather than recent velocity, while the 38.31% month over month rise in Pre-Roll on just 10.93% share signals a potential lever for incremental reach without diluting the core. The 27.37% year over year price increase alongside a 42 rank in Concentrates in Washington suggests pricing headroom remains tied to Concentrates’ scale, but near-term share shifts will likely be dictated by how much of the MoM momentum in Pre-Roll can be converted before it materially changes the mix. The implication is that Ice Queen can protect category authority through Concentrates while using Pre-Roll’s month over month acceleration to hedge ranking risk and broaden baskets without overexposing margin.