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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Ripped (MA) concentrated 93.40% of July 2026 sales in Vapor Pens while Beverage accounted for 6.60%, and within the month Vapor Pens declined 21.81% MoM as Beverage expanded 261.40% MoM; the year-over-year split is asymmetric, with Beverage down 49.34% YoY while Vapor Pens lacks a comparable YoY datapoint, pairing a 260.27% brand-level YoY sales increase with a 56.21% YoY drop in average price to $12.43. In Massachusetts Vapor Pens, Ripped (MA) sat at rank 82, implying that the brand’s growth is volume-led at lower price points and increasingly diversified by a small but rapidly scaling Beverage line that offsets Vapor Pens’ month-to-month pullback.
The mix shift toward Beverage growing 261.40% MoM alongside a 21.81% MoM decline in Vapor Pens, plus a 56.21% YoY price compression, implies Ripped (MA) is pivoting toward a value-accessible, multi-format basket strategy where Beverage acts as an entry lever while Vapor Pens remains the anchor at 93.40% share. With overall sales up 260.27% YoY despite weaker YoY Beverage performance at -49.34% and a category rank of 82 in Massachusetts Vapor Pens, the pattern points to unit expansion and cross-format trial as the primary drivers, suggesting positioning around price elasticity and occasion-based trade-ups rather than premium-led share capture.
Competitive Landscape
Ripped (MA) sits at rank #82 in Massachusetts Vapor Pens in July 2026, improving 46 positions from #128 in April 2026, while its peak of #75 in June 2026 marks a 7-place retreat month over month; in contrast, Fernway holds #1 with an 82.96% year-over-year sales gain and Dime Industries advanced to #4 from #6 alongside a 74.33% YoY lift. The three-month climb of 36% of the ranking scale (from #128 to #82) coupled with a 9% slide off the June peak indicates Ripped (MA) is moving from fringe visibility toward the lower-mid tier, but sustaining share will require countering top-tier momentum from leaders consolidating at #1–#4.
Notable Products
Lilac Diesel Distillate Cartridge (1g) posted the standout move in July 2026 with an 86.8% month-over-month surge to rank 7, while Sangria Distillate Disposable (1g) fell 19.1% yet held rank 1, indicating volatility at the top. Maui Paradise Distillate Cartridge (1g) climbed 59.6% to rank 2 as Sour Strawberries Distillate Cartridge (1g) rose 55.8% to rank 3, contrasting with Blue Dream Distillate Cartridge (1g) dropping 41.4% and Citrus Sap Distillate Disposable (1g) sliding 27.7% at rank 10. Seven of the top ten are Vapor Pens, and the mix of triple-digit and double-digit swings alongside a single Beverage entrant at rank 4 with $3,561 suggests Ripped (MA) is leaning into flavor-variant Vapor Pens while testing beverages as a secondary pillar.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
