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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Seaweed’s category mix was concentrated in Flower at 76.62% share with a 95.16% year-over-year increase and a 43.19% month-over-month gain, while Pre-Roll held 23.38% share with a 46.15% year-over-year rise but a 24.30% month-over-month decline; this split helped lift total brand sales by 80.97% year over year even as the blended average price fell 6.89%. Within Saskatchewan Flower, the brand sat at rank 28, and the Flower average price of $30.67 stood above the Pre-Roll average price of $21.76, implying a price-mix that favors higher-ticket units; the pattern indicates a pivot toward volume-led Flower growth supporting overall momentum despite a Pre-Roll pullback.
The combination of a 43.19% month-over-month surge in Flower alongside a 24.30% month-over-month drop in Pre-Roll suggests Seaweed is accruing shelf space and consumer attention where it is ranked 28th, using a 6.89% year-over-year price decrease to widen the buyer base while sustaining margin through a 76.62% Flower mix. With Flower’s 95.16% year-over-year growth outpacing the 46.15% in Pre-Roll, the portfolio is tilting toward categories that can move rank and share faster, indicating that near-term positioning hinges on reinforcing Flower velocity while selectively stabilizing Pre-Roll to prevent further 23.38% mix concentration from slipping.
Competitive Landscape
Seaweed is #28 in SK Flower in July 2026, advancing 28 ranks versus three months prior from #56, with no year-over-year rank available, while this move coincides with a category where Back Forty / Back 40 Cannabis held #1 with a 42.98% YoY sales increase and Spinach sat at #3 despite a -12.59% YoY decline; further, Weed Me climbed to #4 with a 31-rank YoY jump and 440.68% YoY sales growth while Pure Sunfarms was #5 despite a -10.15% YoY change, indicating Seaweed’s rank peak at #28 in July 2026 and a 28-place quarter-on-quarter lift signals momentum that depends on sustaining gains against rivals with double- and triple-digit YoY swings.
Notable Products
Red Velvet Ice Cream (7g) led July 2026 with a 101.3% month-over-month surge to $56,997 and rose to rank 1, while James Celebration Craft Rotational Hybrid Small Batch (3.5g) plunged 85.2% MoM at rank 10, and the Animal Junky Pre-Roll 5-Pack (2.5g) fell 33.7% to rank 3. Within the same month, Animal Junky (3.5g) was nearly flat at +0.8% MoM at rank 2, and Red Velvet Ice Cream (3.5g) advanced 32.3% MoM to rank 4, with four of the top ten being Flower SKUs that outperformed the Pre-Roll cohort where three SKUs posted declines of 12.2% to 39.8%. The pattern implies Seaweed is consolidating around larger-format Flower and a single hero strain while multi-pack Pre-Rolls retrench, pointing merchandising and inventory toward premium Flower depth over breadth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
