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Market Insights Snapshot
Starting Point concentrated 89.93% of July 2026 sales in Flower while Pre-Roll held 10.07%, indicating a category mix that tilted further toward Flower even as month-over-month trends diverged. Flower grew 257.18% year over year but slipped 6.80% month over month, whereas Pre-Roll surged 2025.82% year over year but fell 33.20% month over month, suggesting trial-heavy gains did not sustain into July 2026. With an average price up 26.16% year over year to $65.61 and Flower’s average price at 71.78, the mix is skewing to higher-ticket Flower even as July 2026 softness concentrated in both categories; combined with a rank of 48 in Flower within Ontario, the pattern implies scale is still nascent in core segments despite rapid annual growth.
The shift—Flower’s dominant 89.93% share alongside Pre-Roll’s 10.07% and sharp month-over-month declines of 6.80% and 33.20%—implies reliance on a single core category with limited buffer from adjacent formats. The contrast between 257.18% year-over-year growth in Flower and 2025.82% in Pre-Roll, paired with a 26.16% year-over-year rise in average price, points to price-led and distribution-led expansion that may be sensitive to promo cadence and seasonal volatility; holding a Flower rank of 48 in Ontario indicates that advancing mix resilience, not just price or velocity spikes, is the lever to improve standing.
Competitive Landscape
Starting Point sits at rank #48 in ON Flower for July 2026, improving 45 positions from #93 year over year, and tightening 7 spots from #55 in April 2026 to #48 in July 2026; however, this is still below its peak at #41 in May 2026, marking a 7-rank retreat since that high-water mark. Competitively, Shred holds #1 after rising from #2 year over year while posting 17.23% YoY sales growth, and Spinach advances to #2 from #4 with 31.07% YoY growth, indicating that Starting Point’s climb is happening as leaders expand share rather than cede it. With a 45-rank YoY jump but a 7-rank pullback from May 2026 to July 2026, the trajectory implies momentum off a low base that now requires sustained share capture to avoid stalling beneath the #40 threshold.
Notable Products
Star Chase Pre-Roll 20-Pack (10g) posted the steepest decline at -33.9% while sliding to rank 3, and Star Chase (14g) also contracted by -10.0% at rank 4, indicating pressure on both multi-pack pre-rolls and mid-size flower. In contrast, Frenchy Macaroni (28g) rose 31.8% to rank 7, and Moon Drifter (28g) gained 10.3% at rank 6, while four of the top ten are Flower SKUs concentrated in 14g and 28g sizes. Star Chase (28g) held rank 1 despite an -8.5% dip with $95,563 in July 2026 sales, and Frenchy Macaroni (14g) at rank 2 fell -6.7%, pointing to leadership anchored in large-format flower even as smaller packs and pre-rolls weaken. The mix implies Starting Point is tilting toward higher-quantity flower formats for volume retention while multi-pack pre-roll volatility limits category breadth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
