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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, TobaGrown operated as a single-category brand with Pre-Roll holding 100.0% of sales share, while year-over-year sales in Pre-Roll rose 78.86% and month-over-month climbed 70.41%. The category concentration coincided with an average price up 28.97% year over year and a current price of $18.16, indicating mix stability rather than cross-category trade-offs; the thesis is that extreme focus in Pre-Roll amplified volume elasticity, allowing share to expand without diluting assortment breadth.
TobaGrown’s rank at 25 in Pre-Roll within Saskatchewan alongside 18.47% brand-level year-over-year sales growth and a 70.41% month-over-month surge implies the brand is positioned as a scale-driven Pre-Roll specialist rather than a multi-category hedge. The combination of a 100.0% category share and a 28.97% price lift suggests pricing power is being exercised without immediate volume attrition, implying the brand’s positioning relies on depth within Pre-Roll to convert price into velocity and rank stability.
Competitive Landscape
TobaGrown ranks #25 in SK Pre-Roll in June 2026, improving 18 positions year over year from #43 and jumping 28 positions since March 2026 when it was #53; this coincides with a peak rank of #25 reached in June 2026 and places the brand 24 spots below the category leader. In contrast, Back Forty / Back 40 Cannabis held #1 both year over year and in June 2026 while growing sales by 134.2%, and Doobie Snacks climbed from #9 to #3 alongside a 282.0% sales increase, indicating competitors advanced faster in top-tier share even as TobaGrown moved up the mid-tier ranks. The pattern implies TobaGrown’s rapid ascent from #53 to #25 establishes a foothold but requires further rank accretion to convert momentum into top-10 contention.
Notable Products
Tobies Pre-Roll 10-Pack (5g) posted the largest movement in June 2026 with +133% month-over-month and climbed to rank 2, while Tobies Pre-Roll 5-Pack (2.5g) rose +35% MoM to hold rank 1. With two pre-roll SKUs occupying ranks 1 and 2 and both growing over +30% MoM, the top 10 is concentrated in the Pre-Roll category. The absence of ranked Vapor Pens in June 2026 alongside a single pre-roll format delivering over $26,000 indicates TobaGrown is consolidating demand around multi-pack pre-rolls. The pattern implies a near-term commercial focus on value-oriented pre-roll multipacks over diversification into unranked form factors.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
