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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
TobaGrown’s mix in July 2026 concentrated in Pre-Roll at 54.45% share while Flower held 45.55%, with Pre-Roll up 333.01% year over year and down 29.98% month over month, and Flower up 79.91% year over year and down 43.26% month over month. Despite brand-level sales up 100.23% year over year and average price up 16.50% year over year to $23.82, category-level month-over-month contractions suggest demand cooling after a prior spike, while a Pre-Roll rank of 26 in Saskatchewan frames the brand’s scale relative to peers; the pattern implies mix-led growth year over year but near-term retrenchment month over month as both categories decelerate.
The divergence—Pre-Roll growing 333.01% year over year yet falling 29.98% month over month, alongside Flower’s 79.91% year-over-year rise and 43.26% month-over-month decline—implies TobaGrown is leaning into Pre-Roll for expansion while Flower serves as a secondary pillar sensitive to short-cycle volatility. Coupled with a Pre-Roll category rank of 26 in Saskatchewan and a 54.45% Pre-Roll share of brand sales, the mix suggests a positioning anchored in value-accessible multipack or mid-tier offerings that can absorb price moves (average price +16.50% YoY) without holding month-over-month volume, implying the brand may need format breadth or pack-size adjustments to stabilize share when category momentum softens.
Competitive Landscape
TobaGrown ranks #26 in SK Pre-Roll in July 2026, improving 47 positions year over year from #73, and advancing 3 spots since April 2026 from #29, while its peak at #18 in June 2026 indicates recent volatility. In contrast, Back Forty / Back 40 Cannabis held #1 with an 83.9% YoY sales increase and Spinach slipped from #2 YoY to #5 with a -3.2% YoY sales change, indicating that TobaGrown’s upward rank trajectory is occurring alongside both momentum at the top and softness among prior leaders. The pattern implies TobaGrown is moving from peripheral to mid-pack consideration, with the June 2026 peak at #18 and July 2026 settling at #26 suggesting gains are real but still sensitive to competitive surges.
Notable Products
Hybrid Mill A Toba (28g) posted the steepest decline in July 2026 at -89.7% MoM, dropping to rank 10, while Sativa Mill A Toba (28g) fell -74.8% MoM to rank 9; by contrast, Hybrid Mill A Toba (7g) limited its drop to -8.6% at rank 4. Tobies Pre-Roll 5-Pack (2.5g) led the lineup at rank 1 despite a -16.7% MoM slide, as the Tobies - Hybird Pre-Roll 20-Pack (10g) contracted -59.6% MoM to rank 8. With six of the top ten belonging to Flower, the sharp contractions in 28g Flower versus smaller 7g formats imply a pivot toward smaller-size value propositions over bulk ounces.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
