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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
TobaGrown's September 2026 category mix concentrated 66.25% of sales in Flower with 314.25% year-over-year growth but a 3.97% month-over-month decline, while Pre-Roll held 33.60% share on 96.17% year-over-year growth yet fell 20.56% month over month; Vapor Pens slipped to 0.16% share with a 91.24% year-over-year drop and no measurable month-over-month trend. With average price up 58.72% year over year to $25.35 and Flower pricing at $32.04, the mix skew suggests deliberate premiumization alongside volume gains; together, the split points to reliance on Flower for scale and to Pre-Roll volatility as a drag on monthly momentum.
These shifts imply TobaGrown is leaning into Flower to anchor visibility in Saskatchewan, where a Flower rank of 35 sets a mid-pack baseline, while Pre-Roll’s 20.56% month-over-month decline exposes sensitivity to promotional or assortment cadence despite 96.17% year-over-year expansion. Given brand-level sales up 186.52% year over year and Flower share at 66.25%, sustaining Flower price architecture while stabilizing Pre-Roll replenishment cadence could lift rank velocity in Saskatchewan and reduce month-to-month variance.
Competitive Landscape
TobaGrown sits at rank #35 in September 2026 in SK Flower, a YoY improvement from #43, but it slipped from #26 three months ago after peaking at #24 in August 2026; this contrasts with Back Forty / Back 40 Cannabis holding #1 YoY and currently at #1, and Spinach climbing from #5 YoY to #2 alongside a 60.2% YoY sales gain. While TobaGrown’s rank rose 8 positions YoY, the 9-position drop since June 2026 places it further from the #24 peak, whereas Zippy (Canada) jumped from #32 YoY to #5 with 364.7% YoY growth; this pattern implies TobaGrown’s trajectory is stabilizing YoY but losing short-term momentum against faster-rising leaders.
Notable Products
Toba'S Lemon Berry (7g) posted the standout move in September 2026 with a 136.99% month-over-month surge to rank 4, edging past Toba'S Banana Pie (7g) at rank 2 with a 123.20% lift, and this upside sits alongside Tobies Pre-Roll 5-Pack (2.5g) holding rank 1 despite a -3.00% dip. Countering those gains, Indica Mill A Tob (7g) fell -26.28% to rank 6 while Sativa Mill A Toba (7g) declined -31.96% to rank 8, and Tobies - Sativa Pre-Roll 20-Pack (10g) slid -57.51% at rank 9, signaling uneven momentum across formats. With four of the top ten in Flower and three in Pre-Roll, the mix points to a pivot toward higher-velocity 7g Flower strains while larger pack Pre-Rolls retrench, implying near-term emphasis on strain-led Flower while right-sizing multi-pack Pre-Roll depth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
