Sep-2026
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Where to Buy
Ish is stocked at 111 licensed dispensaries across Massachusetts, New Jersey, and 4 other states, 30 of them in Massachusetts, with the deepest coverage in Boston, Easthampton, Fall River, Marlborough, and Taunton. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Ish concentrated 89.76% of September 2026 sales in Flower and 10.24% in Pre-Roll, with month-over-month volume shifting sharply as Flower grew 43.92% while Pre-Roll spiked 1,476.11%. The average price in September 2026 was $56.95, against category averages of $79.25 in Flower and $16.43 in Pre-Roll, indicating a mix effect where rapid Pre-Roll expansion can dilute overall pricing even as Flower still holds an 8.77x larger share; this pattern implies Ish is leaning into a two-tier portfolio where premium Flower scale is being complemented by explosive Pre-Roll trial.
Within New York Flower, Ish held rank 39 while Pre-Roll’s 1,476.11% MoM surge versus Flower’s 43.92% suggests near-term visibility gains will come more from breadth than depth. With Flower still at 89.76% share but Pre-Roll adding 10.24% in a single month, the brand is pivoting from a single-category identity toward a mixed-format stance that can buffer rank volatility; this implies positioning should emphasize cross-format conversion to lift category reach while using Flower’s rank 39 foothold to seed repeat across both price tiers.
Competitive Landscape
Ish sits at rank #39 in New York Flower in September 2026, with no recorded year-over-year rank change, and this also marks its peak rank at #39 in September 2026, indicating a late entry or newly charting position rather than movement. In contrast, Find. climbed from #5 to #1 with a 16.2% YoY sales increase, while Grassroots moved from #15 to #2 on 150.3% YoY growth, and Untitled advanced from #9 to #3 alongside 44.9% YoY gains; these upward shifts place Ish behind a front pack that is accelerating both in rank and percentage growth. With Leal improving from #6 to #4 on 4.9% YoY growth and RYTHM rising from #8 to #5 on 20.3% YoY growth, the concentration of leaders tightening the top five implies Ish’s current #39 standing will require share-stealing moves rather than organic drift to improve trajectory.

Notable Products
Moonbeam Gelato (28g) posted the only measurable month-over-month movement in September 2026 at +10.45% while holding rank 2, whereas no top-10 SKU recorded a decline larger than -10% or a gain above +50%, indicating a stable leaderboard with a single incremental mover. Papaya Juice Pre-Roll (1g) sat at rank 1 with $6,526 while LA Pop Rocks (28g) held rank 10, and four of the top ten are Flower SKUs at 28g, signaling weight-tier concentration at the high end and limited Pre-Roll upside despite ranks 1 and 4. The pattern implies Ish’s mix is tilting toward large-format Flower for sustained volume while Pre-Rolls anchor visibility at the top, pointing to a strategy that monetizes heavier Flower packs as the core growth engine.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







