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Market Insights Snapshot
Upstate Craft Cannabis concentrated 65.80% of July 2026 sales in Flower with a 9.54% month-over-month lift but a 42.98% year-over-year decline, while Pre-Roll held 16.54% share with 10.93% MoM growth and a 46.23% YoY drop. Edible, despite being the top category by historical positioning, accounted for only 13.25% share in July 2026 with a 4.47% MoM increase against a 72.78% YoY contraction, and Beverage represented 4.42% share with an 18.14% MoM rise but a 53.38% YoY fall. With the brand’s overall average price down 9.15% YoY and July 2026 statewide focus in New York, the mix shift toward Flower and Pre-Roll MoM amid deep YoY retrenchment implies the brand is leaning back into inhalables for near-term volume while ingestibles remain the drag.
The MoM gains in Flower (+9.54%) and Pre-Roll (+10.93%) alongside an 18.14% MoM uptick in Beverage, contrasted with steep YoY declines in all four categories (from -42.98% to -72.78%), indicate a tactical rebound from a lower base rather than broad category recovery; this pattern suggests Upstate Craft Cannabis is stabilizing demand through accessible price points (average price down 9.15% YoY) and faster-velocity inhalables. Given Edible’s 13.25% share and 72.78% YoY decline paired with a modest 4.47% MoM rise, the brand’s positioning in New York is pivoting toward shorter purchase cycles and basket-frequency categories, implying resource allocation should prioritize Flower and Pre-Roll where sequential momentum is visible while Edible requires reformulation, pricing, or SKU rationalization to prevent further share erosion.
Competitive Landscape
Upstate Craft Cannabis sits at rank #78 in NY Edible for July 2026, sliding 29 spots year over year from #49, and down 4 positions from #74 three months ago; against that backdrop, category leaders tightened their grip as Off Hours held #2 despite a -10.42% sales change year over year while Wyld maintained #3 with +7.36% YoY growth, indicating that incumbents are widening distance as Upstate Craft Cannabis drifts from its peak of #43 in June 2025 and now risks lower shelf visibility if the downward rank trajectory persists.
Notable Products
Woreo (3.5g) posted the steepest drop at -75.8% MoM, sliding to rank 6 in July 2026, while Blue Lobster (3.5g) surged +65.7% to rank 4 and Blue Dream (3.5g) climbed +55.9% at rank 7. Blueberry Muffins Pre-Roll (0.7g) remained at rank 1 with +16.4% MoM, and beverages split directionally with Yuzu Lemonade Spritz up +41.9% at rank 3 versus Loganberry Beverage down -1.4% at rank 5. With three Flower SKUs in the top ten showing sharply divergent trajectories and only one beverage growing at scale around $1.5k, the mix points to a pivot toward higher-velocity Flower while pruning underperforming strains.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
