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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Vapor Pens concentrated 81.63% share with 107.03% YoY growth and 71.15% MoM, while Pre-Roll fell to 8.24% share with -91.43% YoY and -32.53% MoM, and Concentrates held 10.13% share with 55.35% MoM. Despite brand-level sales down 26.25% YoY, the category tilt raised average price to $30.38 as Vapor Pens averaged 63.29 and Pre-Roll averaged 4.96, indicating mix-driven price inflation alongside a rank position of 90 in Vapor Pens in Illinois. The pattern implies 1620 Labs is migrating volume into higher-price Vapor Pens at the expense of Pre-Roll, using Concentrates as a secondary growth lane to stabilize month-over-month momentum.
The surge in Vapor Pens share and rank 90 in Illinois, combined with a 71.15% MoM lift in that category and a 55.35% MoM uptick in Concentrates, shifts the brand’s center of gravity toward premium-per-unit formats even as Pre-Roll contraction of -91.43% YoY and -32.53% MoM reduces low-price throughput. With Vapor Pens growing 107.03% YoY but overall sales down 26.25% YoY, the implication is a narrower category focus that elevates average selling price and short-term growth cadence while concentrating risk in a single lead category and state footprint.
Competitive Landscape
1620 Labs sits at rank #90 in Illinois Vapor Pens in July 2026, slipping 7 positions year over year from #83 and matching its three-month rank of #90, while remaining 16 spots below its peak of #74 from May 2025; by contrast, &Shine held #1 with a 10.17% YoY sales increase and Select stayed at #2 with 14.77% YoY growth, indicating the top tier is holding position as 1620 Labs trends downward in relative standing. With RYTHM anchored at #4 alongside a 24.18% YoY gain and Joos edging up to #5 from #6 on 30.63% YoY growth, the widening gap between stable top-5 momentum and 1620 Labs’ slide of 7 ranks and 16 ranks off peak suggests current tactics are unlikely to reclaim share without a directional change in velocity and assortment focus.
Notable Products
Garlic Cookies Live Resin Liquid Diamond Disposable (1g) delivered the standout move in July 2026 with a +550% month-over-month surge to rank 1, while Pink Runtz Live Resin Liquid Diamond Disposable (1g) fell 16% to rank 7. Blueberry Milk Pre-Roll (1g) climbed 117% to rank 2 and Pineapple Donut Pre-Roll (1g) rose 127% to rank 3, but Devil Driver Pre-Roll (1g) dropped 72% to rank 8. Vapor Pens account for four of the top ten, and within that set Durban Nights Live Resin Liquid Diamond Disposable (1g) slid 50% to rank 9 as Grape Pie Live Resin Liquid Diamond Disposable (1g) entered at rank 6, implying a pivot toward a few breakthrough disposables driving share concentration over a broader pen lineup. Durban Nights Live Resin BSHO Syringe (0.5g) in Concentrates grew 55% to rank 4 alongside a $10,387 anchor from the top disposable, indicating the product mix is tilting toward high-velocity inhalables where wins are clustered in a small number of SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
