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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Devil's Lettuce (MA) is stocked at 73 licensed dispensaries across Massachusetts, Maine, and Oklahoma, 49 of them in Massachusetts, with the deepest coverage in Boston, Quincy, Amesbury, Ayer, and Framingham. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Flower accounted for 99.43% share in September 2026, up 21.28% month over month and 9.47% year over year, while Pre-Roll fell to 0.57% share with an 87.18% month-over-month drop and no year-over-year baseline. The brand’s average price declined 21.06% year over year to $20.05 alongside a 10.09% year-over-year lift in total sales, and within Flower the average price sat at $20.31. In Massachusetts Flower, the brand held rank 45, indicating share gains are being pursued through volume concentration rather than broad category expansion. Together, the mix shift toward Flower and the price compression imply a deliberate pivot to capture price-sensitive demand via a narrowly focused, high-volume core.
The consolidation into a 99%+ Flower mix combined with a 21.28% month-over-month Flower sales increase and a 21.06% year-over-year price decrease suggests the brand is trading pricing for velocity to defend and build position at rank 45 within Massachusetts Flower. The 87.18% month-over-month contraction in Pre-Roll alongside a 9.47% year-over-year Flower lift implies resources are being reallocated away from low-scale formats toward the category where the brand can move volume. This pattern implies positioning as a value-forward Flower specialist optimized for throughput rather than a multi-format portfolio, with near-term share tied to sustaining sub-$21 average pricing and continued Flower-only merchandising.
Competitive Landscape
Devil's Lettuce (MA) sits at rank #45 in September 2026, improving 6 positions YoY from #51 and sliding 4 spots since June 2026’s near-term position of #41; against its historical peak of #35 in June 2025, the brand is 10 ranks lower. Meanwhile, Perpetual Harvest climbed from #4 to #1 with 124.1% YoY sales growth, and Simply Herb moved from #1 to #3 alongside a 16.6% YoY sales decline, indicating that Devil's Lettuce (MA) gained relative ground on some incumbents while still trailing leaders that either accelerated or defended share. The pattern implies a middle-tier recovery path: YoY rank gains signal regained shelf relevance, but the 4-position slip since June 2026 and the 10-rank gap from the June 2025 peak point to inconsistent momentum that will require sustained velocity to convert into top-30 contention.
Notable Products
Pineapple Express (3.5g) led September 2026 with an 81.7% month-over-month surge to $24,968 and jumped to rank 1, while Cough BX1 (3.5g) also advanced with a 61.6% MoM increase at rank 6; together these gains indicate the brand’s momentum is concentrated in a few fast-accelerating Flower SKUs. With Ice Cream Cake (3.5g) at rank 2 and Mescaline (3.5g) at rank 3, four of the top ten are 3.5g Flower SKUs, and three additional positions are held by 14g pre-ground or shake formats, pointing to a split between premium single-eighths and value bulk formats. The mix implies Devil's Lettuce (MA) is leaning into a barbell strategy where flagship eighths drive visibility while larger-format Flower absorbs value demand, suggesting portfolio focus rather than broad SKU proliferation.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
