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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
BackPack Boyz concentrated 61.32% of May 2026 sales in Flower and 29.51% in Pre-Roll, while Vapor Pens accounted for 9.18%; within this mix, Flower grew 160.34% year over year and 31.19% month over month, and Pre-Roll rose 364.13% year over year and 20.53% month over month. Vapor Pens expanded 55.38% month over month and 36,671.09% year over year off a small base, while the brand’s average price declined 2.06% year over year as overall sales rose 234.06% year over year; in Nevada Flower the brand held rank 43. The pattern implies the brand is scaling volume by leaning into Flower and Pre-Roll while activating a late-entry Vapor Pens push, trading a 2.06% price concession for broader share across three categories.
The mix shift toward a combined 90.82% in Flower and Pre-Roll alongside a 55.38% month-over-month Vapor Pens lift suggests the brand is prioritizing high-velocity inhalables while testing a premium-adjacent cartridge tier, supported by a 31.19% Flower and 20.53% Pre-Roll month-over-month cadence. With a year-over-year sales increase of 234.06% paired with a 160.34% Flower and 364.13% Pre-Roll surge, the rank 43 in Nevada Flower indicates headroom to convert category breadth into laddered visibility; the implication is a positioning pivot toward a volume-led portfolio that uses modest price pressure and a nascent Vapor Pens foothold to climb in core inhalable rankings.
Competitive Landscape
BackPack Boyz sits at rank #43 in NV Flower in May 2026, improving 30 positions from #73 year over year and rising 36 positions from #79 in February 2026, while also marking a peak rank of #43 in May 2026; in contrast, STIIIZY held steady at #1 year over year with a -2.3% sales change, and RYTHM moved up from #3 to #2 despite a -14.3% sales shift. Additionally, Redwood jumped from #54 to #5 alongside a 917.6% sales increase, whereas Good Green advanced from #5 to #4 with a -22.8% sales decline, indicating BackPack Boyz is climbing faster in rank terms than several incumbents even as category leaders post mixed sales trends. The pattern implies BackPack Boyz’s recent rank momentum is driven more by relative share gains than category expansion, positioning it to contest mid-tier slots if the ascent from #73 to #43 persists over the next two to three months.
Notable Products
Lemonz and Cherriez Pre-Roll (1g) posted the standout May 2026 move with a +158.9% month-over-month surge into rank 2, while White Cherry Gelato (3.5g) climbed +97.1% to rank 3 and White Cherry Gelato Pre-Roll (1g) advanced +61.5% to rank 1. Four of the top ten are Pre-Roll SKUs, including two in the top 4 and another at rank 7, indicating faster velocity in ready-to-consume formats than Flower’s ranks 3, 5, and 8. With Pre-Rolls occupying ranks 1, 2, 4, 7, and 9 versus a single Vapor Pens entry at rank 10 at $15,083, the assortment is tilting toward combustion-based convenience over inhalable hardware.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
