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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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In October 2026, Coastal Roots split evenly between Vapor Pens at 50.62% share and Concentrates at 49.38% share, but the momentum skewed toward Concentrates with a 183.01% month-over-month surge versus 75.38% MoM for Vapor Pens. Average prices diverged by 136.6% between categories ($60.37 for Concentrates vs $25.51 for Vapor Pens), indicating a mix shift toward higher-priced units even as Vapor Pens retained a narrow share lead. With no year-over-year figures provided, the month-level acceleration suggests a deliberate reweighting rather than seasonal volatility, implying the brand is leaning into higher ticket Concentrates while preserving Vapor Pens volume to stabilize overall throughput.
This mix evolution implies Coastal Roots is pivoting its positioning toward a premium-leaning basket anchored by Concentrates, while keeping Vapor Pens as the accessible entry. The current Concentrates rank of 45 in Massachusetts leaves room to climb if the 183.01% MoM lift persists alongside the 136.6% price gap that can expand revenue per unit, whereas the 75.38% MoM in Vapor Pens sustains breadth without diluting margin potential. In practice, the portfolio is being pulled upward by Concentrates’ pricing power and velocity, implying near-term focus on deepening distribution and visibility in Concentrates to convert the recent share momentum into improved ranking.
Competitive Landscape
Coastal Roots sits at rank #45 in Massachusetts Concentrates in October 2026, improving 28 positions from #73 in July 2026, and reaching its peak rank of #45 in October 2026; without a reported year-over-year rank, the short-term climb still contrasts with Good Chemistry Nurseries holding #1 while rising 1 spot from #2 year over year and Crispy Commission Concentrates sliding 2 places from #1 to #3 alongside a 44.3% YoY sales decline. Against Nature's Heritage at #2 with a 1-place YoY gain and Harbor House Collective at #5 with a 1-place YoY gain, Coastal Roots’ 28-rank ascent over three months signals entry into the competitive mid-tier, implying that continued incremental share capture is plausible if momentum holds despite top-tier stability.
Notable Products
Every item in October 2026 is a recent launch, with 10 new products accounting for 100% of Coastal Roots’s sales, and the lineup priced 51.9% above similar products on average. Sales are concentrated in Rosin and Vapor Pen formats, so the brand’s revenue comes from newly launched, premium-priced extracts and cartridges.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
