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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Endo (MI) is stocked at 80 licensed dispensaries across Michigan, with the deepest coverage in New Buffalo, Detroit, Flint, Jackson, and White Pigeon. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Endo (MI) concentrated 84.69% of July 2026 sales in Flower, where year-over-year sales grew 8.53% while month-over-month slipped 2.81%, indicating volume stability with short-term softness; meanwhile, Pre-Roll expanded to 8.32% share with a 235.20% year-over-year surge but a 2.60% month-over-month dip, and Concentrates reached 6.99% share with 42.73% year-over-year growth and 8.81% month-over-month momentum. This mix coincides with a 52.09% decline in the brand’s average price alongside a 17.08% year-over-year sales lift, implying a deliberate trade-down or value-led push that is pulling volume into Flower and Pre-Roll while Concentrates provides the only near-term positive inflection.
With Flower anchoring share at rank 37 in Michigan and posting an 8.53% year-over-year gain against a 2.81% month-over-month pullback, Endo (MI) is positioned as a volume-driven player whose pricing strategy prioritizes breadth over premium margin; the 235.20% year-over-year Pre-Roll growth paired with a 2.60% month-over-month decline suggests trial is high but repeat is sensitive to assortment or promotion cadence. The 8.81% month-over-month uptick in Concentrates alongside a 42.73% year-over-year climb offers a foothold for premiumization even as the 52.09% average price drop defines the brand’s overall value posture, implying that near-term share gains will rely on defending Flower while selectively scaling higher-margin Concentrates to offset pricing pressure.
Competitive Landscape
Endo (MI) ranks #37 in MI Flower for July 2026, improving 8 positions from #45 year over year, while holding flat versus April 2026 with a 0-rank change from #37 and sitting one spot below its March 2026 peak at #36; this stability contrasts with Mischief rising from #10 to #4 alongside a 59.4% YoY sales increase and Goodlyfe Farms advancing from #5 to #3 with 36.8% YoY growth, as High Minded remains #1 despite a 12.5% YoY sales decline and Pro Gro slips from #3 to #5 amid a 12.0% YoY drop; the pattern implies Endo (MI)’s incremental rank gain without recent momentum suggests share is being redistributed toward faster-moving mid-tier climbers, so maintaining #37 signals guarding position rather than capturing the upside seen in ranks #3–#4.
Notable Products
Alien Pebbles (Bulk) delivered the headline move in July 2026 with +99.7% MoM to rank 1, while Zoy Sauce (Bulk) fell -70.7% MoM to rank 6, implying Endo (MI) is leaning into one hero bulk SKU as another collapses. New Money (Bulk) slid -22.5% MoM at rank 2 and Runtzatta Smalls (28g) contracted -54.8% MoM at rank 3, yet five of the top ten are bulk Flower SKUs, concentrating mix into large-format offerings. Soap (3.5g) grew +25.2% MoM at rank 5 and Blue Razz Runtz (Bulk) rose +26.1% MoM at rank 8, while Black Cherry Gelato Smalls (28g) entered at rank 4 with $38,435, signaling that smalls can still spike when distinct strains land. The pattern points to a commercial direction prioritizing bulk Flower velocity with selective smalls launches to capture episodic demand rather than broad SKU proliferation.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
