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Market Insights Snapshot
In July 2026, Fish Whistles operated as a single-category brand with Pre-Roll accounting for 100.0% of sales and a month-over-month gain of 9.73%, while year-over-year change was not reported and thus did not offset the concentration risk implied by a fully concentrated mix. Within Pre-Roll, the average price sat at $21.16 alongside 100.0% share of brand sales and a 9.73% MoM lift, and the brand held rank 29 in Ohio Pre-Roll, indicating category traction tied more to monthly volume momentum than to diversification. The pattern implies Fish Whistles is leaning into a narrow Pre-Roll focus where short-term MoM volume gains are the main driver, and the absence of reported YoY figures limits evidence of sustained trajectory beyond July 2026.
The 100.0% Pre-Roll mix paired with a 9.73% MoM uptick and a rank position of 29 in Ohio suggests positioning centered on incremental share capture within a single aisle rather than cross-category hedging. With an average price of $21.16 coexisting with full-category concentration and rank 29, the brand’s exposure is to Pre-Roll price and velocity swings rather than portfolio balancing, implying that near-term gains hinge on maintaining July 2026 momentum and improving rank rather than reallocating mix.
Competitive Landscape
Fish Whistles sits at rank #29 in OH Pre-Roll in July 2026 with no year-over-year rank available, down 12 positions from its April 2026 peak at #17 and sliding 12 spots from the 3-month mark at #17; meanwhile, Buckeye Relief holds #1 and Riviera Creek sits at #5 after a +1 YoY rank gain paired with a 996.1% YoY sales change, indicating competitors are consolidating share while Fish Whistles is losing rank momentum. The combination of a 12-place decline since April 2026 and the current #29 position versus competitors anchored at #1–#5 implies the brand’s trajectory points toward fading shelf presence unless it reverses the downtrend.
Notable Products
Orange Banana Cookies Pre-Roll 5-Pack (1.75g) posted the standout move in July 2026 with a +659% month-over-month surge to rank 2, while Watermelon Dream Pre-Roll 5-Pack (1.75g) fell -77% yet still held rank 3. Caribbean Durbz Pre-Roll 5-Pack (1.75g) climbed +318% to rank 1 and generated $53,396, whereas Bolinas Pre-Roll 5-Pack (1.75g) dropped -81% at rank 4. With five of the top five SKUs all in the Pre-Roll category, the mix points to a consolidation around multi-pack Pre-Rolls that is elevating a few breakout flavors while pruning slower movers, signaling a focused push toward high-velocity, flavor-led packs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
