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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Borealis is stocked at 37 licensed dispensaries across Missouri, Connecticut, and Montana, 30 of them in Missouri, with the deepest coverage in KCMO, Cassville, Columbia, Florissant, and Kansas City. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Borealis concentrated 66.35% of sales in Flower with a 56.01% year-over-year increase but a 6.52% month-over-month decline, while Vapor Pens held 14.76% share with 296.14% year-over-year growth and a 30.33% month-over-month drop. Concentrates reached 13.89% share with an 8.85% month-over-month rise despite no year-over-year baseline, and Edible expanded 890.75% year-over-year yet fell 36.98% month-over-month to 2.58% share; Pre-Roll contracted 69.83% year-over-year and 31.38% month-over-month to 2.41% share. With average price down 8.95% year-over-year to $28.05 and Flower ranked 43 in Missouri, the mix points to a pivot away from Pre-Roll toward higher-ticket inhalables even as short-term volatility in Vapor Pens pulls overall momentum unevenly.
The sharp divergence between high year-over-year gains in Vapor Pens at 296.14% and Edible at 890.75% versus steep month-over-month declines of 30.33% and 36.98% implies trial-heavy, promotion-sensitive sublines that are not yet sustaining repeat velocity, while Concentrates’ 8.85% month-over-month growth alongside a 6.52% Flower pullback suggests cross-category substitution. Given Flower’s 66.35% share and a rank of 43 in Missouri, the mix and the 8.95% year-over-year price decrease indicate a value-led positioning anchored in Flower that is using price to defend base volume while testing breadth in higher-priced inhalables to diversify away from the 69.83% year-over-year contraction in Pre-Roll.
Competitive Landscape
Borealis sits at rank #43 in MO Flower for July 2026, a 10-place improvement from #53 year over year, while slipping 1 position from #44 three months ago; this contrasts with a prior peak at #36 in February 2025 and a current top-5 landscape where Flora Farms held steady at #1 with a -1.25% YoY sales change and Sinse Cannabis moved up from #4 to #2 with an 8.99% YoY lift. Further pressure comes from Amaze Cannabis rising from #6 to #4 alongside 20.59% YoY growth and Local Cannabis Co. jumping from #10 to #5 with 41.83% YoY growth, implying that Borealis’s YoY climb but quarter-over-quarter dip signals mid-tier volatility where near-term share is at risk unless the brand converts its annual momentum into sustained monthly rank gains.
Notable Products
Garlic Spuds (3.5g) delivered the standout surge, climbing 207% month over month to rank 2, while Black Marshmallow #3 (3.5g) also jumped 112% to rank 3, contrasted by Black Marshmellow #3 Pre-Roll (1g) sliding 50% to rank 7. Hash Burger (3.5g) held rank 1 with a 44% MoM lift, and Kush Mint (7g) fell 40% at rank 8, indicating divergence within adjacent formats. With eight of the top ten SKUs in Flower and Vapor Pens entering the top ten at ranks 9–10, the mix points to July 2026 consolidation around core Flower strains with selective extension into inhalables, implying Borealis is concentrating velocity in a few flagship flower SKUs while testing pen-led adjacency.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
