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Market Insights Snapshot
In June 2026, Flora Arbor split sales across two categories with Flower at 53.65% share and Pre-Roll at 46.35% share, while overall brand sales were up 93.80% year over year and the average price fell 47.97% year over year. Flower grew 37.08% YoY and 7.98% MoM with an average price of $32.41, whereas Pre-Roll surged 271.89% YoY and 32.29% MoM with an average price of $8.63, indicating a sharper unit-led expansion on the Pre-Roll side. With Flower ranked 39 in Illinois and Pre-Roll closing the share gap quickly, the pattern implies Flora Arbor is trading volume for rank stability in Flower while using lower-priced Pre-Rolls to accelerate overall penetration.
The mix shift toward Pre-Roll—up 32.29% MoM alongside a 7.98% MoM lift in Flower—combined with a 47.97% YoY price compression and a 93.80% YoY sales increase implies Flora Arbor is leaning into price-accessible formats to grow basket count rather than relying on premium Flower pricing. With Flower still holding a 53.65% share but Pre-Roll expanding faster on a 271.89% YoY trajectory, the brand is positioning to convert value-seeking customers at scale while using Flower’s 39th rank in Illinois as an anchor for credibility, implying near-term gains will come from Pre-Roll distribution and pricing discipline rather than an immediate rank climb in Flower.
Competitive Landscape
Flora Arbor sits at rank #39 in IL Flower in June 2026, improving 6 positions YoY from #45 while edging up 1 spot from #40 over the latest 3 months, and it hit a peak rank of #39 in June 2026; this places it behind High Supply / Supply holding #1 with +32.1% YoY sales and ahead of the steeper YoY decline at Simply Herb sliding from #3 to #4 with -16.8% YoY sales, even as Good Green moved up from #4 to #3 on +30.9% YoY sales; relative to RYTHM holding #2 amid a -5.2% YoY sales change and &Shine jumping from #10 to #5 on +28.5% YoY sales, Flora Arbor’s 6-rank YoY climb but only 1-rank gain since March 2026 implies traction from a low base with momentum slowing near the edge of the top 40.
Notable Products
Black Cherry Buff Pre-Roll (1g) delivered the standout move in June 2026 with a 170.1% MoM surge while rising into the top 10, contrasted by Skor Pre-Roll (1g) dropping 18.9% MoM at rank 10. Grand Master Sexy Pre-Roll (1g) advanced 64.5% MoM to rank 4, and Hawaiian Rain x Permanent Marker Pre-Roll (1g) climbed 59.8% MoM at rank 2, while Lemon Cherry Gelato Pre-Roll (1g) fell 11.4% MoM at rank 3. Eight of the top ten are Pre-Roll SKUs, with the lone Flower item Hawaiian Rain x Permanent Marker (3.5g) up 9.9% MoM at rank 9 and the category head Miami Yeyo Pre-Roll (1g) steady at rank 1 with $29,042 in sales. The mix points to Flora Arbor consolidating around momentum Pre-Roll formats, using a few high-velocity strains to offset softness in trailing SKUs and limit reliance on Flower for share.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
