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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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Highsman is stocked at 90 licensed dispensaries across Missouri, New Jersey, and 6 other states, 44 of them in Missouri, with the deepest coverage in Kansas City, Springfield, St. Louis, Columbia, and Independence. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Highsman’s mix in October 2026 is concentrated in Pre-Roll at 76.15% share with year-over-year growth of 109.60% and month-over-month growth of 14.95%, while Flower expanded to 22.70% share with a 4,169.02% year-over-year surge and a 40.99% month-over-month lift. Vapor Pens fell to 1.16% share despite a 743.35% year-over-year increase, as month-over-month sales declined 59.88%, indicating retrenchment after prior gains. Average price rose 67.44% year over year to $20.92, with Pre-Roll priced at $17.34 and Flower at $67.18, suggesting a mix shift toward higher-priced units alongside volume expansion. In New Jersey Pre-Roll, Highsman holds rank 48, which, together with Pre-Roll’s 76.15% share and Flower’s 40.99% month-over-month acceleration, implies the brand is leveraging premium Flower to supplement a middle-of-pack Pre-Roll position and reduce single-category dependency.
The rapid Flower ramp (+4,169.02% year over year and +40.99% month over month) alongside Pre-Roll’s steady growth (+109.60% year over year and +14.95% month over month) implies a deliberate broadening from a Pre-Roll-led identity toward a two-pillar offering, with pricing power concentrated in Flower at a $67.18 average versus $17.34 in Pre-Roll. The Vapor Pens contraction month over month (−59.88%) despite a 743.35% year-over-year base effect suggests deprioritization or SKU rationalization, which, paired with a 67.44% brand-level price increase and a 76.15% Pre-Roll share, points to positioning that leans on value-access Pre-Roll volume to maintain shelf presence while Flower absorbs margin and signals premium credibility.
Competitive Landscape
Highsman sits at rank #48 in NJ Pre-Roll for October 2026, improving 31 positions from #79 year over year and rising 6 spots from #54 in July 2026, yet still below its peak at #35 in February 2025; in contrast, RYTHM advanced from #2 to #1 while growing sales 57.07% YoY, and Ozone moved from #5 to #2 with 76.72% YoY growth, whereas Garden Greens slipped from #1 to #3 alongside a 30.11% YoY sales decline. The combination of a 31-rank YoY climb and a 6-rank quarter-over-quarter gain—set against leaders consolidating at #1 and #2—implies Highsman’s trajectory is upward but reliant on sustained share capture in a tier where leadership volatility (e.g., a former #1 falling to #3) can open windows for mid-pack entrants.
Notable Products
Highsman’s sales in October 2026 are concentrated in infused formats, with 76.1% from Connoisseur / Infused Pre-Rolls and another 14.9% from Specialty / Infused Flower. That means most revenue depends on infused pre-rolls and infused flower, so most of its sales ride on these two formats.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
