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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Home Grown is stocked at 123 licensed dispensaries across California and Mississippi, 118 of them in California, with the deepest coverage in San Diego, Los Angeles, Sacramento, Santa Ana, and La Mesa. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, Vapor Pens expanded to 58.43% share with year-over-year growth of 163.11% and month-over-month growth of 1.33%, while Concentrates contracted to 41.57% share with a 20.77% year-over-year increase but a -9.66% month-over-month decline; across the portfolio, average price fell -9.23% year over year alongside a brand-level sales lift of 75.76%. This mix shift toward Vapor Pens occurred as Concentrates ceded nearly 10% of monthly momentum, indicating Home Grown is increasingly reliant on a higher-growth inhalable format even as pricing pressure broadens.
These shifts imply a positioning pivot: Vapor Pens now account for a majority of revenue at 58.43% and are compounding faster than Concentrates by 142.34 percentage points on year-over-year growth, while Concentrates’ month-over-month decline of -9.66% contrasts with Vapor Pens’ 1.33% gain. With an average price down -9.23% year over year and Concentrates ranked 41 in California, the brand’s near-term leverage sits in pen-led velocity rather than concentrate depth, suggesting assortment and pricing should prioritize sustaining Vapor Pen growth while Concentrates act as a secondary, market-presence anchor.
Competitive Landscape
Home Grown sits at rank 41 in California Concentrates in August 2026, improving 14 positions from rank 55 year over year, but sliding 7 spots from rank 34 in May 2026 and sitting 13 places below its peak rank of 28 in January 2025; meanwhile, Raw Garden held rank 1 with a 0-position YoY change while 710 Labs climbed from rank 4 to rank 2, and STIIIZY dipped from rank 2 to rank 3 alongside a -2.3% YoY sales change, indicating Home Grown’s YoY ascent is outpacing mid-tier churn but recent quarter-on-quarter slippage suggests share is being redistributed upward to leaders and to fast-rising contenders.
Notable Products
Durban Cookies Live Resin FSO (1g) posted the largest month-over-month move at +62.2% to rank 3, while Fatso Live Resin Cartridge (1g) rose 30.0% to rank 6, indicating momentum is concentrated in a few SKUs rather than broad-based. Four of the top ten are Concentrates, including Private Reserve OG Live Resin FSO (1g) at rank 1 and Bubblegum Kush Live Resin FSO (1g) at rank 2, while Vapor Pens occupy ranks 4, 6, 7, and 9, tilting the mix toward two formats with different velocity profiles. The top Vapor Pen, Rainbow Runtz Live Resin Cartridge (1g), gained 6.7% at rank 4 versus the higher-growth Fatso at rank 6, implying depth but uneven acceleration within the pen lineup. The pattern suggests Home Grown is leaning into Live Resin formats, with Concentrates anchoring the podium and selective Vapor Pen bets driving incremental upside rather than uniform category expansion.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
