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Oct-2026
Sales
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6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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Ice VII is stocked at 119 licensed dispensaries across Missouri and Louisiana, 94 of them in Missouri, with the deepest coverage in Kansas City, St. Louis, Columbia, Springfield, and Cape Girardeau. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Ice VII’s October 2026 category mix concentrated in Vapor Pens at 48.98% share and Pre-Roll at 37.96% share, with Flower trailing at 13.06%. Vapor Pens expanded rapidly month over month by 46.51% and grew 38.56% year over year, while Pre-Roll surged 111.69% year over year but slipped 0.82% month over month; Flower contracted both year over year by 3.76% and month over month by 10.56%. With overall average price down 18.03% year over year against a brand sales lift of 49.59% and category pricing spanning $45.38 in Vapor Pens versus $21.75 in Pre-Roll, the pattern implies Ice VII is leaning into volume-led growth via price-mix, with Vapor Pens as the acquisition engine and Pre-Roll as the scale driver despite near-term monthly softness.
The simultaneous 46.51% month-over-month expansion in Vapor Pens alongside a 0.82% month-over-month dip in Pre-Roll suggests a deliberate pivot toward higher-ticket inhalables to balance margin while maintaining scale in value-driven Pre-Roll at 37.96% share. Given Flower’s 10.56% month-over-month and 3.76% year-over-year declines at a $63.07 average price, the mix shift away from Flower reduces exposure to the highest-priced but shrinking segment, while the 38.56% year-over-year gain in Vapor Pens positions the brand to climb from rank 64 in Vapor Pens in Missouri if the 46.51% monthly momentum sustains. The pattern implies Ice VII’s positioning is migrating toward a two-tier inhalables strategy: premium-leaning Vapor Pens to lift perceived value and share, and broad Pre-Roll penetration to preserve throughput as price elasticity supports volume.
Competitive Landscape
Ice VII is currently ranked #64 in MO Vapor Pens in October 2026, a 3-place improvement from #67 year over year, but a 1-place slip from #63 three months ago; the brand’s peak of #51 in April 2026 indicates a 13-rank slide from that high while the year-over-year climb of 3 positions signals modest recovery against prior declines. Against leading competitors, Good Day Farm advanced from #9 to #3 alongside a 31.96% YoY sales gain, while Rove moved down from #3 to #5 with a -0.27% YoY sales change, situating Ice VII’s +3 rank delta as lagging the pace of leaders but outpacing brands with negative sales momentum. The pattern implies Ice VII’s rank trajectory is stabilizing year over year yet losing short-term altitude versus the market’s faster climbers, suggesting share defense rather than share capture unless execution accelerates.
Notable Products
Ice VII leans on a concentrated lineup in October 2026, with the top 10 items accounting for 65.5% of sales and the leader, Frost Chata x Bruce Banner Diamond Infused Pre-Roll 5-Pack (2.5g), at 11.7%. This concentration means most of its sales come from a handful of products.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
