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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Pre-Roll expanded to 76.9% share in July 2026 with year-over-year growth of 31.3% and month-over-month growth of 20.4%, while Flower contracted to 23.1% share with a 7.5% year-over-year rise but a 6.5% month-over-month decline; combined with a 15.0% year-over-year drop in average price and a brand-level year-over-year sales increase of 25.0%, the mix indicates volume-led gains concentrated in value-leaning formats. In Ontario, where Pre-Roll is also the top category and the brand holds rank 81 in Pre-Roll, the shift toward lower-priced Pre-Roll at an average of $19.11 versus Flower at $35.84 implies trade-down behavior that is improving sell-through despite price compression.
The tilt toward Pre-Roll at 76.9% share alongside a rank of 81 in Ontario Pre-Roll suggests headroom in distribution or pack architecture, as 20.4% month-over-month growth in Pre-Roll contrasts with a 6.5% month-over-month decline in Flower, indicating that assortment depth and promotional cadence are aligned to impulse and multi-pack missions rather than premium eighths. With brand sales up 25.0% year-over-year while average price fell 15.0%, sustained gains will likely depend on maintaining unit velocity in Pre-Roll and selectively defending Flower margin, implying a positioning that prioritizes accessible price points to capture incremental trips while using Flower as a smaller, higher-price anchor at 23.1% share.
Competitive Landscape
Irie Craft Cannabis sits at rank #81 in ON Pre-Roll in July 2026, improving 22 positions year over year from #103 while slipping 1 spot versus April 2026’s #80, and remains 11 places below its January 2026 peak at #70; meanwhile, Back Forty / Back 40 Cannabis advanced from #2 to #1 as its sales grew 67.4% year over year and General Admission fell from #1 to #2 alongside a 23.2% decline, signaling that Irie Craft Cannabis’s modest rank lift amid top-tier volatility points to stabilization rather than breakout momentum.
Notable Products
Souffle (7g) posted the steepest decline in July 2026 at -18.4% while dropping to rank 5, contrasting with Platinum Series (3.5g) falling -29.1% at rank 8; together these Flower pullbacks sit against Irie Pre-Roll 10-Pack (5g) rising +47.6% to rank 1 with $68,192 in sales. Four of the top ten are Pre-Roll SKUs, and the category concentration is reinforced by Irie Pre-Roll 5-Pack (2.5g) advancing +13.2% at rank 2 while Irie Rolls Pre-Roll 20-Pack (10g) slid -5.8% at rank 6, implying the brand is leaning into multi-pack pre-roll velocity while de-emphasizing smaller Flower formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
