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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Irie Craft Cannabis concentrated 83.59% of August 2026 sales in Pre-Roll, up 28.86% month over month and 113.57% year over year, while Flower’s 16.41% share contracted with an 11.19% MoM decline and a 14.71% YoY drop. Despite a 20.19% YoY decrease in average price to $20.94, total brand sales rose 71.29% YoY, indicating unit expansion driven by Pre-Roll volume. In Ontario Pre-Roll, the brand held rank 73, implying breadth in distribution but mid-pack positioning within the leading category; the pattern points to a scale-through-Pre-Roll strategy where price elasticity favors volume over margin.
The shift toward Pre-Roll (83.59% share) alongside Flower retrenchment (-11.19% MoM and -14.71% YoY) indicates portfolio simplification around a price-accessible format, consistent with the 28.86% MoM Pre-Roll lift outpacing the overall mix. With rank 73 in Ontario Pre-Roll and a 113.57% YoY surge in that category, the brand is trading margin for velocity as the 20.19% YoY price drop fuels penetration; the implication is a volume-led positioning where scale advantages in Pre-Roll can be leveraged to stabilize or selectively reinvest in Flower without diluting the core growth engine.
Competitive Landscape
Irie Craft Cannabis sits at rank 73 in ON Pre-Roll for August 2026, a 32-place climb from rank 105 year over year and a 6-position improvement from May 2026’s rank 79, while still trailing its peak rank 70 from January 2026 by 3 spots; against this backdrop, Back Forty / Back 40 Cannabis moved from rank 2 to rank 1 as sales grew 56.6%, and General Admission slipped from rank 1 to rank 2 alongside a 28.1% sales decline, indicating Irie Craft Cannabis is gaining rank during a reshuffle where leaders are diverging, implying a path to incremental share capture if the brand converts proximity to its January 2026 peak into sustained rank momentum.
Notable Products
RS-11 (3.5g) posted the steepest decline at -35.2% while sliding to rank 8, and CYOA (7g) fell -23.0% at rank 7, indicating Flower weakness concentrated in mid-tier sizes. In contrast, Irie Pre-Roll 3-Pack (1.5g) gained 62.2% to secure rank 3, and Irie Pre-Roll 5-Pack (2.5g) rose 58.1% at rank 1, lifting the Pre-Roll tier’s top positions. With four of the top five SKUs in August 2026 being Pre-Roll products and only one Flower item in the top six up double-digits at 35.6%, the mix points to a pivot toward multi-pack Pre-Rolls over traditional Flower, suggesting resource allocation should favor scalable pack formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
