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Oct-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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Ivory is stocked at 34 licensed dispensaries across New Jersey, with the deepest coverage in Elmwood Park, Franklin Township, Hackettstown, Jersey City, and Blackwood. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Ivory’s mix pivoted toward Concentrates at 54.63% share with a 127.81% month-over-month surge, while Vapor Pens fell to 38.66% share on a -61.83% MoM contraction and Flower contracted to 6.71% share with -53.89% MoM. Average price skew differs by role: Concentrates at $42.82 versus Vapor Pens at $44.54 suggests volume-led gains in the former even as the latter retrenched, and the overall brand average price of $44.70 sits closer to Vapor Pens than to Flower’s $71.65. With rank 45 in Concentrates in New Jersey and the category now over half of mix, the pattern implies Ivory is trading penetration in Concentrates for reduced breadth in Vapor Pens and Flower, concentrating competitive effort where rank headroom exists rather than maintaining balanced category coverage.
The rapid 127.81% MoM expansion in a 54.63% share anchor category alongside simultaneous -61.83% and -53.89% MoM declines in secondary categories implies intentional reallocation: inventory and activation likely prioritized Concentrates to move rank 45 in New Jersey toward mid-pack, accepting share erosion in Vapor Pens and Flower to finance that push. Because the average price gravitated toward $44–$45 while mix shifted to Concentrates at $42.82 and away from Flower at $71.65, the mix change likely compressed realized price variability and signals a focus on velocity and shelf presence over premium ticket, implying a positioning bet on depth in one category to stabilize sell-through rather than multi-category visibility.
Competitive Landscape
Ivory sits at rank #45 in New Jersey Concentrates in October 2026, improving 11 positions from #56 three months prior and setting a new peak at #45 in October 2026; however, year-over-year rank change is unavailable, while peers provide clearer direction. In the same period, Grassroots held #1 with a 12.5% YoY sales increase and 710 Labs climbed from #7 to #2 with 68.4% YoY growth, whereas RYTHM slid from #2 to #3 alongside a 38.2% YoY sales decline; collectively, this places Ivory’s 11-rank quarter-over-quarter rise against competitors’ mixed YoY shifts, indicating the brand is gaining placement momentum but still trails leaders that are expanding or defending top positions.
Notable Products
Ivory’s October 2026 lineup leans heavily on recent launches, with 14 new products generating 93.3% of brand sales. Orange Tangie Badder (1g) alone contributes 19.7%, and new items fill most of the top list, so most of its sales come from very recent additions.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
