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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Ivory (NJ) concentrated its September 2026 mix in Concentrates at 40.45% share while Vapor Pens held 33.76%, with Edible at 25.79%; month over month, Vapor Pens grew 53.23% and Concentrates rose 20.04%, while Edible advanced 7.22%. Average prices remained tiered, with Concentrates at $46.62 and Vapor Pens at 50.18, versus Edible at 13.71; in New Jersey Concentrates ranked 34th, suggesting headroom even as Vapor Pens and Concentrates gained monthly traction. The pattern implies Ivory (NJ) is pivoting toward inhalables as promotional or assortment shifts lifted Vapor Pens disproportionately, while Concentrates still anchors the mix but trails in market rank, signaling a need to convert category momentum into rank improvement.
The accelerating 53.23% month-over-month lift in Vapor Pens alongside a 20.04% rise in Concentrates, combined with a 7.22% gain in Edible, indicates a reweighting toward higher-priced inhalables that could lift realized revenue per unit if sustained; the near one-third share in Vapor Pens now sits within striking distance of the 40.45% Concentrates share. With Concentrates at rank 34 in New Jersey and Vapor Pens pricing at $50.18 exceeding Concentrates’ $46.62, the mix shift implies a path to margin accretion, but the brand’s positioning will hinge on translating monthly spikes into sustained share capture and improved category rank.
Competitive Landscape
Ivory (NJ) sits at rank #34 in New Jersey Concentrates in September 2026, a 16-place climb from #50 in June 2026, and it matched a new peak rank of #34 in September 2026 while remaining outside the top 30. Competitively, Grassroots holds #1 after improving from #2 year over year with a 21.8% sales lift, while RYTHM fell to #2 from #1 with a 33.1% sales decline, indicating category share is rotating toward brands gaining momentum as Pyramid Pens advanced to #5 from #10 with a 46.9% increase. The pattern of Ivory (NJ) moving from #50 to #34 in three months alongside top-tier reshuffling implies headroom for mid-pack ascent if distribution or assortment gains convert to continued rank improvement, but near-term targets remain incremental given the gap to the top 10.
Notable Products
Apple Zapple Full Spectrum RSO Gummies 20-Pack (100mg) posted the largest month-over-month gain at +134.7% while climbing to rank 3, and Blueberry Drift Full Spectrum RSO Gummies 10-Pack (100mg) rose +123.4% to rank 1. In contrast, Watermelon Wave Full Spectrum RSO Gummies 20-Pack (100mg) fell -57.9% at rank 10, indicating a divergence within the same format as four of the top ten are Edible SKUs. The split between surging top-ranked edibles and a steep edible decline suggests Ivory (NJ) is concentrating sales into a few flavor-led RSO gummy winners while pruning or de-emphasizing underperforming variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
