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Aug-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Ivory (NJ) concentrated its August 2026 mix in Concentrates at 57.3% share while Edible accounted for 35.8% and Vapor Pens 6.9%, with Concentrates jumping 119.5% month over month as Edible fell 44.0% MoM and Vapor Pens declined 73.0% MoM. Within New Jersey Concentrates, Ivory (NJ) sat at rank 37, indicating that the 119.5% MoM surge in Concentrates did not yet translate into a top-tier placement, and that the -44.0% and -73.0% MoM contractions in Edible and Vapor Pens respectively shifted the portfolio toward fewer, higher-priced units (Concentrates avg price $53.96 vs Edible $15.21), implying a mix-led rebound rather than broad-based category momentum.
The pivot toward a 57.3% Concentrates share alongside a rank of 37 in New Jersey suggests Ivory (NJ) is leaning into a premiumized basket (Concentrates avg price $53.96 vs Vapor Pens $51.30) to offset volume losses where shares shrank to 35.8% in Edible and 6.9% in Vapor Pens. Given the 119.5% MoM gain in Concentrates against double-digit MoM declines of 44.0% and 73.0% in Edible and Vapor Pens, the path to improved positioning likely depends on sustaining Concentrates velocity while selectively stabilizing Edible mix, because concentration risk is rising as category breadth compresses by 28.0 percentage points across the two declining segments.
Competitive Landscape
Ivory (NJ) sits at rank #37 in New Jersey Concentrates in August 2026, improving 23 positions from #60 in May 2026, while hitting a peak rank of #37 in August 2026; although year-over-year rank is unavailable, the three-month climb of 38% of the list (from the bottom toward the top 40) contrasts with RYTHM holding #2 with a -20.3% sales change year over year and Grassroots at #1 with +14.7% YoY sales, indicating Ivory (NJ) is gaining placement faster than higher-ranked incumbents are changing sales trajectories. Given the move from #60 to #37 over three months and parity with its peak in August 2026, the rank trajectory implies Ivory (NJ) is transitioning from fringe distribution toward mid-tier competitive relevance.
Notable Products
Apple Zapple Full Spectrum RSO Gummies 20-Pack (100mg) posted the steepest decline at -63.7% while sliding to rank 5, and CBD/CBN/THC 1:1:1 Pineapple Paradise Full Spectrum RSO Gummies 10-Pack (100mg CBN, 100mg CBD, 100mg THC) fell -35.3% at rank 1, indicating eroding momentum at the top of the Edible lineup. In contrast, Violet Fog Live Resin Jam (1g) surged +93.8% to rank 4, narrowing the gap with the leading Edibles despite Edible peers like Blueberry Drift Full Spectrum RSO Gummies 10-Pack (100mg) dropping -20.0% at rank 2. Six of the top ten are Edible SKUs, yet most posted double‑digit MoM declines between -20.0% and -63.7% while Concentrates added a high‑growth entrant and two additional top‑10 positions, implying a rotation toward Concentrates as the near-term volume driver. This mix suggests Ivory (NJ) is transitioning from Edible-led sell-through toward a Concentrates-weighted portfolio where volatility in Gummies is being offset by rising resin-based demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
