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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Hashtag OG is stocked at 14 licensed dispensaries across New Jersey, with the deepest coverage in Buena, Egg Harbor City, Elizabeth, Freehold, and Hackensack. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Hashtag OG’s category mix in July 2026 concentrated in Edible at 37.87% share (ranked 52 in New Jersey Edible), while Pre-Roll and Vapor Pens were nearly tied at 20.76% and 20.52% share respectively. Month over month, Pre-Roll fell 33.08% as Edible slipped 7.35%, contrasted with Vapor Pens up 104.11% and Concentrates surging 3123.09%. The simultaneous 104.11% Vapor Pens lift alongside a 33.08% Pre-Roll decline suggests a substitution toward inhalable formats with higher unit pricing, while the 7.35% Edible pullback despite a 37.87% mix lead implies the top category is not the growth engine.
The shift toward Vapor Pens and Concentrates, with average prices of $39.997 and $62.959 respectively versus $26.953 in Pre-Roll, repositions Hashtag OG toward higher-ticket consumption despite Edible still anchoring share at 37.87%. Holding rank 52 in New Jersey Edible while Vapor Pens grew 104.11% indicates the brand’s short-term upside sits in inhalables, and the 3123.09% Concentrates spike alongside a 7.35% Edible dip points to a portfolio pivot where premium potency and device-based use can elevate average order value.
Competitive Landscape
Hashtag OG sits at rank #53 in New Jersey Edible for July 2026, improving 3 positions from #56 in April 2026 and peaking at #51 in June 2026; meanwhile, category leader Gron / Grön held #1 with a -15.0% year-over-year sales change, and Wyld advanced to #2 from #3 with a +2.6% YoY lift, indicating Hashtag OG’s modest rank gains are occurring amid mixed top-tier momentum and suggest a pathway to incremental share capture if it sustains a 2–4 rank improvement band over the next quarter.
Notable Products
Chemdog Biscotti x Super Boof Pre-Roll 6-Pack (3.5g) posted the largest month-over-month gain at +90.8% to reach rank 8, while Peach Slushie X White Runtz Pre-Roll 6-Pack (3.5g) plunged -65.7% to rank 10, indicating volatility within the pre-roll tier. Go - Mango Passion Fruit Gummy Bar (100mg) held rank 1 with a modest +2.8% lift, but Flow- Kiwi Watermelon Gummy Bar 10-Pack (100mg) slid -34.2% to rank 2, and four of the top ten are Edible SKUs despite this divergence, implying that gummies anchor traffic but no longer deliver uniform momentum. Pre-rolls occupy three of the top ten with one surging +90.8% and another falling -65.7%, which suggests the brand is using rotating strains to chase rapid trial rather than stable repeat velocity. Taken together, the mix points to a dual-track commercial direction where Edibles provide base volume while Pre-Rolls serve as a swing category for quick share grabs and short-cycle launches, with selective reinvestment likely shifting toward SKUs that convert spikes into sustained rank gains.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
