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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Hashtag OG is stocked at 45 licensed dispensaries across New Jersey, with the deepest coverage in Jersey City, Hoboken, North Bergen, Paterson, and Runnemede. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Hashtag OG’s August 2026 category mix is concentrated in four lines, with Concentrates at 34.78% share and ranked 38 in New Jersey Concentrates, while Vapor Pens and Pre-Roll contribute 23.83% and 22.93% share, respectively. Month over month, Concentrates fell 30.99% and Edible declined 46.10%, against simultaneous gains of 31.65% in Vapor Pens and 7.42% in Pre-Roll; this divergence implies an internal reallocation of demand from ingestibles and dabbables toward inhalables as the brand adapts to faster-turn formats.
The pivot toward Vapor Pens (+31.65% MoM) and Pre-Roll (+7.42% MoM), alongside declines in Concentrates (−30.99% MoM) and Edible (−46.10% MoM), shifts Hashtag OG’s positioning toward higher-frequency, basket-entry products rather than session-oriented or edible-driven trips. With Concentrates still the largest share at 34.78% but carrying a 38 rank in New Jersey, the brand’s mix implies a near-term strategy to defend volume through accessible inhalables while deprioritizing slower or more price-sensitive formats, with implications for margin structure and promo cadence as average prices span $62.42 in Concentrates versus $21.86 in Pre-Roll.
Competitive Landscape
Hashtag OG sits at rank #38 in New Jersey Concentrates in August 2026, with year-over-year rank change unavailable, while its peak of #28 in July 2026 places the current position 10 spots lower; against this backdrop, category leaders moved differently as Grassroots held #1 with a +14.7% year-over-year sales change and RYTHM stayed at #2 despite a -20.3% sales decline, indicating that Hashtag OG’s slide from #28 to #38 during July–August occurred amid both upward and downward competitor trajectories and implies a fragile foothold that will require either share recapture or deeper niche focus to avoid further rank erosion.
Notable Products
The steepest decline came from Go - Mango Passion Fruit Gummy Bar (100mg), down 69.23% month over month to rank 4, while Flow- Kiwi Watermelon Gummy Bar 10-Pack (100mg) dropped 46.55% at rank 3; together with Pineapple Rosin Gummy Bar (100mg) at rank 7 and down 49.20%, four of the top ten are Edible SKUs that collectively show contraction versus July 2026. OMG Burger Cold Cure Live Rosin (1g) retained rank 1 despite a 19.24% pullback, whereas Mule Fuel Infused Pre-Roll 2-Pack (1g) surged 102.55% to rank 2 with $2,621 in August 2026 sales, indicating spend is migrating toward infused Pre-Roll formats. The mix shift toward a fast-rising Pre-Roll at rank 2 alongside multi-sku Edible declines implies Hashtag OG’s near-term commercial direction is pivoting from sugar-based edibles toward inhalable formats with higher repeat velocity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
