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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In September 2026, Lucky's concentrated 95.74% of sales in Vapor Pens while Concentrates held 4.26%, and Vapor Pens rose 11.74% month over month as Concentrates registered no measurable month-over-month change. Within Vapor Pens, the average price of $30.92 sat 11.9% below the Concentrates average of $35.07, and Lucky's held rank 45 in Vapor Pens in New Jersey. The pattern implies a single-category anchor where month-over-month momentum is carried almost entirely by Vapor Pens, with pricing positioned to favor velocity over premium capture.
The 95.74% share in Vapor Pens paired with an 11.74% month-over-month gain, alongside a 4.26% tail in higher-priced Concentrates, implies Lucky's positioning is skewed toward breadth and repeat purchase rather than basket trading-up. The rank of 45 in New Jersey for Vapor Pens, combined with a roughly 11.9% price gap versus Concentrates, suggests the brand competes more on coverage and accessible price points than on premium mix expansion. The thesis is that sustained share in Vapor Pens with measured price discipline can grow distribution-driven volume, but without a step-up in the 4.26% Concentrates mix or price realization, margin expansion may lag volume gains.
Competitive Landscape
Lucky's sits at rank #45 in New Jersey Vapor Pens in September 2026, improving 49 positions from #94 in June 2026, and hitting its peak rank of #45 in September 2026; this rapid climb contrasts with Select sliding in year-over-year sales by 24.0% while holding #2, and diverges from Fernway which holds #1 with a 2-place YoY rise and a 19.2% YoY sales gain. The 49-rank surge over three months alongside competitors stabilizing at #1–#3 suggests Lucky's is moving from fringe to mid-tier, implying near-term share capture depends on sustaining momentum against incumbents whose ranks are steady but YoY sales are mixed.
Notable Products
AK-47 Live Resin Cartridge (1g) posted the standout move in September 2026 with a +181% month-over-month surge that vaulted it into rank 3, while Durban Poison Live Resin Disposable (1g) slid -38% and fell outside the top 5 at rank 6. GrandDaddy Purps Live Resin Cartridge (1g) held rank 1 with $11,147 in sales as Bubba Kush Live Resin Disposable (1g) climbed +63% into rank 7, indicating momentum is consolidating around refillable cartridges rather than disposables. With at least eight of the top ten positioned in Vapor Pens cartridges and two SKUs tied inside the top 4, the mix points to a cartridge-led lineup where rapid risers can quickly convert into flagship volume drivers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
