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Market Insights Snapshot
Mad Genus concentrated 93.75% of September 2026 sales in Flower with a 104.14% year-over-year increase and 23.26% month-over-month lift, while Pre-Roll held 6.25% share with a -53.66% year-over-year change but a 24.52% month-over-month uptick. The average price fell 20.43% year over year to $15.13, alongside a rank of 49 in Flower within Michigan, indicating volume-led gains driven by lower unit pricing and heavier reliance on a single category.
With Flower’s 93.75% share rising on 104.14% year-over-year growth versus a Pre-Roll decline of 53.66% year over year, the brand is skewing further toward value-driven Flower velocity rather than portfolio breadth; the 23.26% month-over-month Flower gain versus 24.52% in Pre-Roll suggests near-term experimentation without material mix diversification. Coupled with a 20.43% year-over-year price reduction and a rank position of 49 in Michigan Flower, the pattern implies a positioning anchored in competitively priced Flower to scale units, with Pre-Roll serving as a secondary, potentially promotional, channel rather than a strategic growth pillar.
Competitive Landscape
Mad Genus sits at rank #49 in MI Flower in September 2026, up 60 positions year over year from #109, and up 42 positions since June 2026 when it ranked #91; this new peak rank of #49 marks its best position to date while the category’s lead brand High Minded held steady at #1 year over year despite a -3.3% sales change, and Play Cannabis moved up from #7 to #2 with +33.3% YoY sales. Compared to Pro Gro, which climbed from #6 to #3 on +25.5% YoY sales, and NOBO, which advanced from #19 to #4 on +188.3% YoY sales, Mad Genus’s 60-rank YoY rise and 42-rank quarter shift indicate momentum driven more by rank recovery than top-tier share capture, implying the trajectory points to mid-pack consolidation rather than immediate contention for the top 10.
Notable Products
Gaseous Clay (Bulk) led September 2026 with a 194% month-over-month surge to $85,464 while jumping to rank 1, and Gaschata Pre-Roll (1g) followed with a 152% MoM rise at rank 2. Facade Pre-Roll (1g) posted a 121% MoM increase at rank 3, and four of the top ten are Flower SKUs concentrated between ranks 1 and 9 with Grape Faanta (Bulk) up 15% at rank 7. The pattern implies velocity is consolidating around a flagship Flower anchor supported by high-growth Pre-Roll adjacencies, signaling a shift toward a two-format engine where Flower pulls rank and fast-rising Pre-Rolls expand basket reach.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
