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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Northern Canna concentrated 47.15% of sales in Pre-Roll with year-over-year growth of 185.90% and month-over-month growth of 17.15%, while Flower held 43.37% share with 64.25% YoY and 38.29% MoM growth. Vapor Pens accounted for 9.48% share with 15.56% MoM growth and no reported YoY baseline, and the brand averaged $37.25 per unit alongside a 12.26% YoY price rise. With Pre-Roll ranking 66th in Ontario and Flower expanding faster month-over-month than Pre-Roll by 21.14 percentage points, the pattern implies a portfolio that is broadening beyond a single-category anchor while still leaning on Pre-Roll momentum.
The divergence between a 38.29% MoM surge in Flower and a 17.15% MoM increase in Pre-Roll, combined with a 12.26% YoY price lift, suggests the brand is trading into higher-ticket segments without ceding its Pre-Roll base at 47.15% share. With Pre-Roll up 185.90% YoY yet Flower now within 3.78 percentage points of parity in share, the mix shift implies repositioning toward a two-pillar strategy where Flower’s faster near-term velocity can buffer category volatility while Pre-Roll sustains visibility at a mid-pack rank of 66 in Ontario.
Competitive Landscape
Northern Canna sits at rank #66 in ON Pre-Roll for July 2026, improving 36 positions from #102 in July 2025, while its three-month position shifted marginally from #67 to #66 and remains four spots below its peak at #62 in January 2026; this places the brand on a gradual ascent rather than a breakout, especially as Back Forty / Back 40 Cannabis advanced from #2 to #1 with 67.40% year-over-year sales growth and General Admission slipped from #1 to #2 amid a 23.22% decline. With Spinach moving from #14 to #5 on 65.34% growth and Thumbs Up Brand rising from #9 to #4 on 52.75% growth, Northern Canna’s 36-rank YoY climb alongside a one-rank improvement quarter-over-quarter points to share recovery but not category leadership momentum, implying a path that favors incremental distribution or mix shifts over price-led surges.
Notable Products
Northern Canna’s Permanent Marker (3.5g) led July 2026 with a 240.8% month-over-month surge and a rank at 4, eclipsing the next-largest gainer Frosted Tiger Nuts Pre-Roll 3-Pack (1.5g) at 42.1% and the leading Permanent Marker Pre-Roll 3-Pack (1.5g) at rank 1 with 32.0% growth. Pineapple Bang Pre-Roll 5-Pack (2.5g) declined 8.5% while holding rank 2, and The Collective Pre-Roll 20-Pack (10g) climbed 30.5% into rank 8, indicating rank stability at the top alongside upward momentum in multi-pack formats. With seven of the top ten in Pre-Roll, the outsized spike in a Flower SKU paired with steady gains in Pre-Rolls implies a cross-format equity halo for Permanent Marker that is shifting mix toward higher-value Flower while keeping Pre-Roll velocity intact.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
