.svg){kind=small}
Market Insights Snapshot
Overtime concentrated 53.36% of July 2026 sales in Flower and 46.64% in Pre-Roll, with Flower down 8.55% month over month while Pre-Roll rose 38.27% month over month. Within Ontario Flower, the brand sat at rank 36, indicating mid-pack exposure in its largest category, and the category-average prices diverged sharply at $28.02 for Flower versus $7.79 for Pre-Roll. The pattern implies a portfolio tilt toward value-accessible formats driving incrementality via Pre-Roll despite weaker Flower momentum, positioning Overtime to trade share within convenience-led segments rather than chasing rank elevation in Flower in the near term.
Given the 38.27% month-over-month surge in Pre-Roll alongside an 8.55% decline in Flower and a 53.36% versus 46.64% share split, the brand is migrating demand toward lower price-per-unit occasions that can scale volume faster than premium-priced Flower at $28.02. With a rank of 36 in Ontario Flower and a category price gap to Pre-Roll of roughly 72% per unit, the mix suggests a strategy that prioritizes basket-adds and trial velocity over premium share capture. The implication is that Overtime’s near-term growth lever rests on reinforcing Pre-Roll presence and price-pack architecture while using Flower selectively to defend distribution, rather than reallocating to premium tiers where rank movement would require disproportionate investment.
Competitive Landscape
Overtime sits at rank #36 in July 2026, improving 2 positions from #38 in April 2026, while its peak of #31 in May 2026 marks a 5-rank slide since that month; in contrast, Shred held #1 with a 17.23% year-over-year sales lift and Spinach reached #2 with a 31.07% YoY increase, indicating that category leaders are widening the performance gap even as Overtime inches upward. With Back Forty / Back 40 Cannabis sitting at #4 despite a -5.44% YoY decline and Big Bag O' Buds stable at #3 with an 8.11% YoY gain, the middle tier remains sticky; this mix of modest rank recovery (+2 since April 2026) and retreat from the May 2026 peak (-5) implies Overtime is oscillating around the mid-30s and needs sustained share capture to avoid drifting further from the top 30.
Notable Products
Break Time Pre-Roll (0.5g) posted the standout move in July 2026 with a +312.6% month-over-month surge and a jump into rank 6, indicating a sharp consumer pivot to value-sized pre-rolls; in contrast, Clock In (7g) slid -15.1% MoM to rank 7, and Payday Pack (28g) fell -20.6% at rank 9, signaling pressure on larger Flower formats. Night Shift Pre-Roll 4-Pack (2g) held rank 1 with +33.4% MoM while Day Shift Pre-Roll 4-Pack (2g) sat at rank 2 with +13.3% MoM, and four of the top ten are Pre-Roll SKUs, concentrating momentum in that category. Gorilla Glue #4 Pre-Roll 4-Pack (2g) advanced +145.1% MoM to rank 8 while Clock In (3.5g) dipped -7.9% at rank 4, implying share is rotating from mid-size Flower into multi-pack and single-pre-roll options. The pattern indicates Overtime is tilting its commercial mix toward Pre-Rolls at multiple price tiers, with scalable volume upside in multi-pack formats and waning traction in bulk Flower despite the $130,752 Payday Pack (28g) tally.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
